Says Anna Grabowska, Chief Commercial Officer, Vice President of the Management Board at Żabka Polska, who spoke with Beata Szcześniak, CEO of Spark Foundry. ...
Says Anna Grabowska, Chief Commercial Officer, Vice President of the Management Board at Żabka Polska, who spoke with Beata Szcześniak, CEO of Spark Foundry. ...
The so-called “share of voice principle” is able to determine the ability of brands to build or lose their market shares. As a reminder,...
10 years ago we observed the flow of the Millennials from standard media to social media. Today we are witnessing a similar phenomenon –...
INNOVATION Screen time is quite a challenge for adults and even more for children. In recent months, everything is upside down, but parents are...
CMO Insider contains a lot of content on the role of CMOs in the digital transformation of the company. We try to address the...
The excitement has slowly subsided after the Effie 2020 awards – the most important annual awards in marketing, communication and, since at least last...
The end of November is the beginning of the Christmas shopping season. It starts with Black Friday, which has ceased to be an event...
On November 13, when the world celebrated World Kindness Day, John Lewis released his Christmas commercial, so the Christmas communication season can be considered...
The year 2020 is marked by pandemics and the fight against the virus. However, there are still voices that the fight for the environment...
The popularization of Data Driven Marketing not only helps to optimize communication channels, but also awakens an appetite for data to cover all possible...
Instagram goes one step further by challenging TikTok. From now on, Reels will appear on the main screen. In addition, the social networking site...
In September, car traffic returned to its pre-pandemic condition. The report published for this period on the GDDKiA [General Directorate for National Roads and...
The music industry was one of the ones that the pandemic initially hit the hardest. Festivals, smaller and larger tours, meetings with artists or...
How does one reconcile the need to collect more and more data about the consumer and not misappropriate their trust in the brand? According...
“The only constant thing is change” – Heraclitus of Ephesus Within the framework of another webinar conducted by Google under the common name of...
More than two weeks have passed since the controversial judgment of the Constitutional Tribunal, which further restricted the existing abortion law. During this period...
For the owners of catering, the date of October 24 is significant. That was the day that the new restrictions came into force, according to...
In the last decade, after the decline caused by the global crisis of 2009, we have observed a clear increase in the willingness to...
Data analysis should have a purpose, be set on the right foundation and always be conducted with adaptation in mind. We have neither the...
For several years, Poland has been one of the countries with the highest amount of beer consumed per person – what is more, this...
No one today is surprised that the demand for video content in the pandemic period has increased by leaps and bounds. For example, in...
Inspirations are never too much, especially as they stimulate our creativity. Here are some examples of campaigns and inspiring initiatives of agencies belonging to...
The growing awareness of consumers, their expectations towards brands, increasing competitiveness in the area of innovation and communication – these are the elements that...
One of the categories that suffered most during the pandemic was sporting games. Taking care of the health of the players and spectators, most...
The pandemic slowed down or perhaps drowned out the ticking of the ecological bomb. Many climate projects are postponed because of the fight against...
In early October, Benedict Evans, a longtime technology market analyst, published a text about the end of the American Internet. He invoked a saying...
The Publicis Groupe Manifesto, implemented on a daily basis by all the Agencies that make up our organization, sets a key direction for all...
Dear marketer, remember the LiDAR acronym and starting thinking about how to use new technology together with AR in future marketing activities as well...
One of the industries for which the effects of the pandemic were and still are painfully felt is the broadly understood automotive industry, and...
INNOVATION This time, a look at innovation from a slightly different angle. Everything that we use and that surrounds us was first designed at...
Gaming is a constantly growing area of marketing in terms of popularity, in which brands are investing more and more. Why? The numbers speak...
Izabela Głodek, Marketing Director and Board Member at The Coca-Cola Company, was interviewed by Piotr Piętka, co-CEO Publicis Groupe Poland. Piotr Piętka: What could marketers...
In another webinar, carried out within the Increase Awareness Academy lecture series, Google presented the results of the current analysis of marketers’ behavior in...
The text is based on the Family of the Future report (Nationale Nederlanden). The further digitization of our lives is inevitable. The most modern...
Much has been said about the branches that lost during the pandemic. The event or tourist industry is in crisis. The catering industry cannot...
In the first part of the article we took note of the warnings made by Eric Schmidt, a former executive chairman of Google and...
In July we quoted the results of cinema attendance after the lifting of the restrictions. A few months ago, unfortunately, the forecasts were not...
According to the latest IBM data, the pending COVID-19 pandemic has accelerated the development of online sales in the United States by 5 years...
After being flooded in Q2 with pathetic ads related to the mission to fight Covid, now is the time to show how brands are...
Sanitary restrictions, which appeared in connection with the pandemic, have their implications not only in our everyday life (how many times have you forgotten...
We are used to thinking that innovations and the best examples of modern business should be found in the United States, in the Silicon...
Sanitary restrictions, which appeared in connection with the pandemic, have their implications not only in our everyday life (how many times have you forgotten...
The pandemic, lockdown, drop in demand, recession – this is a natural explanation for reductions in employment, which many companies decided to do. The...
At the end of 2019 the online food delivery market amounted to PLN 1.3 billion and its value for 2020 was set at PLN...
One of the companies that can most fully collect data about mood and behavioural changes is of course Google, among other things through its...
1.Shopping cart reset Macroeconomic changes influence purchasing decisions, however new habits do not build up in weeks, but rather over months or even years....
Economics and marketing communication are connected vessels. The co-existing rise in inflation and unemployment, the drop in income and the economic slowdown we are...
Poles are in much less debt than before the pandemic. Although after a deep collapse in the number and value of loans granted in...
After a period of several months of lockdown, the HoReCa industry is trying to regain its lost strength. Not only do they support consumers...
The fall line-ups, especially of the main stations, are facing a big challenge to make up for the low performance of the station’s audience...
Quite a lot, in fact. A group of 27 experts from the K.I.D.S. Foundation (among them the competence volunteers of Publicis Groupe) published the...
The pandemic and lockdown have revolutionized media consumption in recent months, a different lifestyle and daily routine on part of the audience became an...
Apple will officially issue the new version of its mobile operating system sometime in September. We already know quite much about the features introduced...
Social campaigns are a real challenge for many marketers. Where do you look for insights to meet important social needs? How do you construct...
Since our newsletter andCMO Insider are mainly read by adults, once in a while we consider it appropriate to address a so-called “adult” topic....
Changes in consumers’ shopping habits in connection with the pandemic have been under constant observation of research companies and analysts for many weeks. At...
We already know that the lockdown and the crisis related to the pandemic had an impact on online shopping – many users, including people...
The presidential and congress elections in the United States are not only a major political event in that country, but also changes and new...
As Publicis Groupe we are proud of the work we did during the pandemic, but it is also worth going back to the times...
Given the current situation, it is no surprise that some advertisers are moving their marketing budgets towards digital channels, with a particular focus on...
In the conditions of isolation, we limited our trips to restaurants and meals outside the house. During the pandemic, some of us decided to...
The mask became an inseparable object of everyday life overnight. Just like our phone and keys, nowadays we don’t move without it. And although...
The return of children to school seems to be foregone. Schools are preparing themselves as much as they can to make sure that learning...
The mechanism known since 1994, is now coming back in great style during the world pandemic and sanitary regime, thus becoming an important topic...
Sports are slowly returning to the stadiums, but the teams are struggling with the need to play matches in closed stands. They are therefore...
Gartner’s annual report on the allocation of marketing budgets was recently published. Its natural background in 2020 is the pandemic crisis. The report shows...
For about two weeks now, we have been observing quite a bit of confusion with TikTok. The American administration has announced that one of...
Last week proved that the COVID-19 pandemic is not in reverse at all, although consumer purchasing behaviour indicates relative optimism. As the Listonic shopping...
July ratings are influenced by two main factors, mutually reinforcing each other: the consequences of changing the telemetry panel in June seasonal trends in...
In business terms, we usually think of social media as tools that we can use to build relationships between our brands and consumers.Perhaps LinkedIn...
Influencer-observer-brand relationships have always been about mutual matching. We follow certain people because we want to, like to, they arouse emotions in us. The...
The business uncertainty caused by this year’s crisis may be crucial for the even faster development of the marketing technology industry than before. The...
One of the possible ways of dealing with the overwhelming world is meditation, i.e. focusing on yourself, your breath, for a short time, trying...
Deloitte shared the latest results of the “Global State of the Consumer Tracker” – its cyclical survey, which is conducted every two weeks. The company...
One of the key tasks of an effective and modern CMO is to coordinate the company’s efforts around creating good experiences for consumers. This...
The term “Zero Touch Retail” has recently become widespread, which is an idea that has a huge impact not only on how stores operate,...
For a few months, we switched outings to restaurants for meals with home delivery, and trips to the cinema for home cinema and catching...
Although the Kickstarter platform has its problems, including group redundancies related to the economic situation caused by COVID-19, the service was, is and will...
A pandemic, as a common phenomenon, encourages generalizations: a crisis is looming ahead of us, inflation is rising, it’s going to hurt your wallet. ...
The covering of buttons in the urban space and the disinfection of handles and door knobs in housing estates are only the beginning of...
According to psychologists, extreme situations, such as a pandemic, foster a change in shopping behaviour, weaken loyalty to previously preferred brands and open up...
Although the Kickstarter platform has its problems, including group redundancies related to the economic situation caused by COVID-19, the service was, is and will...
No one has any doubts that the pandemic has required many industries to adapt their businesses to the new reality. Petrol stations that are...
Amazon will probably enter Poland soon. Facebook Shops will open soon after. However, the rudder, sailor, ship, and even the sea of Polish e-commerce...
Weeks and months spent in their own homes have made millions of people around the world want to “break out” of their four walls...
The subject of a lease may be all tangible, movable or immovable things, which are used for conducting business activity. Does a bicycle meet...
As Spotify conveys, the pandemic has significantly influenced the way the users of the service use the content available on the platform. The number...
This year we are dealing with a huge metamorphosis of advertising festivals. Apart from the very formula of the gala and the way of...
– TikTok open for measurement – growing alternative to walled-gardens – Another competitor for Twitch, namely Tencent is launching streaming – Microsoft sells its...
Google seems to keep on trying to create a social platform that millions will love. The latest one – called KEEN – seems to...
WHERE DID YOU GET THE IDEA? 22 June 2020. – Cannes Lions, together with its sister company WARC, a global authority on marketing effectiveness,...
“This War of Mine” by the Polish studio 11 bits premiered in 2014. The game tackles the issue of war; and more precisely, how...
The average time spent in front of the TV (ATV) this year is 208 minutes, which means that it is longer y/y by 8...
Pandemic is a catalyst for many processes that existed before; however, weren’t able to develop quickly enough. An example is cash payments, which, despite...
At a time when an invisible virus is waiting for us asleep on door handles, tomatoes, tickets, and payment terminal keys, non-contact technology is...
At the beginning of May, an article appeared in the Wall Street Journal, indicating that the Covid-19 pandemic could result in a death of...
We’ve all probably experienced it at least once in recent weeks. A serious meeting, a dense atmosphere, challenging conversations, difficult decisions, all participants solemn...
Some may get the impression that a wave of webinars flooded us; it is not surprising, nowadays we are dealing with an increasingly more...
A dozen or so days ago, the native media circulated an electrifying, but also somewhat embarrassing message. The film “365 days” directed by Barbara...
Kilkanaście dni temu rodzime media obiegła elektryzująca, acz również nieco zawstydzająca, wiadomość. Film „365 dni” wyreżyserowany przez Barbarę Białowąs i Tomasza Mandesa na podstawie...
Another dose of inspiring campaigns and actions with the participation of Publicis Groupe agencies around the world. This week, it’s new and interesting ideas,...
We have already got used to the dynamically growing popularity of TikTok. We are also not surprised by the rapid increase in consumption of...
Many of us probably have similar feelings about the passage of time during a pandemic. On the one hand, the days interminable, on the...
Pre-pandemic estimates indicated an increase in online sales to PLN 70 billion, which would be an impressive result, compared to 2019 ‘only’ 50 billion....
Poland, following other EU countries, has opened its borders to tourists from the Schengen Area, and – going a step further – has resumed...
The Hiper Com Poland analytical and research agency shared an interesting report in which it shows which categories were particularly supported by retail chains...
Players have been waiting for weeks for Sony to finally reveal the new console and a set of dedicated games. Fans’ wishes were fulfilled...
The current situation is a severe problem, and such a tone dominates in communication. The main issues relate to health or the economy. Feelings...
On the first of June, Nielsen carried out the early stage of changes to the TV panel, by adding 540 households to the group...
As the latest GWI study shows (May 19-26), Poles still declare more intensive use of media and home entertainment, such as playing games. More...
MyZbieramy.pl is a popular website that enables “regular consumer” to harvest fruits by themselves. Farmers and orchard owners invite, via the free website’s announcements, to...
The gradual calming down of the pandemic in Europe and the first signals of lifting restrictions on flights and crossing borders caused Poles to...
Who remembers the times when you went to Pewex for quality products and the transaction in the store was often accompanied by the argument...
The famous quote by William Gibson says that “the future is already present; it’s just not evenly distributed.” The same is true about the...
In times of pandemics under the flood of news (including fake ones), breakthroughs are happening that affect our future. Especially, referring to artificial intelligence...
The book market in Poland is one of the most affected by lockdown. According to Library Analysis, the turnover of publishers and booksellers could...
We’ve witnessed many online concerts – from those organized at the local level ( Męskie Granie #wdomu, series “Kwarantanna na na” concerts, organized by...
The pandemic effect: discovered “social” potential of many well-known solutions:The need to maintain daily social contacts has naturally increased the importance of the Internet...
In the world of medicine, there is a belief that one of the mechanisms of the human psyche to suppress negative emotions is reaching...
Let’s start with the numbers. And huge ones! Facebook already has over 2.4 billion users worldwide, of which 1.6 billion use the app every...
1. THE BLEAK VISION OF THE SEROTONINE AUTHOR … “I don’t believe in declarations for a second that” nothing will be the same as...
We usually associate deepfakes with falsifying video content, putting manipulated content into someone’s speech, using it mainly in politics, and probably in porn. But...
Spotify has built up its position in the podcast market in a fairly short time. They bought a podcast production site, several networks with...
Pinterest is one of the channels that gains a lot during covid lock-down. The website is probably mainly associated with searching for wedding, travel...
What if the gifs that we send every day to friends in messages on various social networks, in text messages, could also be used...
Pandemic has a significant impact on virtually every sport. All around the world, sporting games have been canceled, suspended or run without public participation....
· Today, a little more seriously. The pandemic topic has been dominating Polish media for several months now, the vast changes, aimed at flattening...
Twenty years ago, Leonard Lauder, observing the development of the economic crisis in the USA and analyzing previous periods of recession, created the foundation...
The pandemic has shown the importance of supporting each other. Support was provided not only to hospital employees, officers or paramedics who received warm...
As we have written many times, the pandemic has proved to be a catalyst for many industries, solutions and technologies. It also gave a...
Remote work caused by a coronavirus pandemic has intensified the effort parents have to make when combining household and business responsibilities. This significantly affected...
Turbulent times require rapid adaptation to new conditions. And this, in turn, opens up a wide field for creativity and innovation. You can find...
Kevin Mayer, responsible for the success of the new Disney Plus streaming service (50 million subscribers in 5 months) filed a resignation. Not because...
Pandemic and social isolation have contributed to the increase in the popularity of telemedicine, but also to encourage the public to try remote healthcare...
Augmented reality (AR) has been on the market for several years. The technology has been treated as a curiosity, clickbait, or by some as...
Turbulent times require rapid adaptation to new conditions. And this, in turn, opens up a wide field for creativity and innovation. You can find...
Once again, we have prepared an analysis based on data publicly shared by Google. In this issue, however, we focus on grocery stores and...
Let’s start from the beginning – what is crowdfunding? It is a form of financing various types of projects by the community that is...
Turbulent times require rapid adaptation to new conditions. And this, in turn, opens up a wide field for creativity and innovation. You can find...
For starters, facts: The Reuters Institute of Oxford University for the third time checked how the British consume information from the country and the...
Nielsen published subsequent data from its retail panel, through which the company analyzes the consumer behaviour of Poles in the era of pandemics.The grand...
If you are sci-fi fans, you’ve probably seen movies or series in which robots gave orders to people, kept order on the streets. If...
Facebook bought Giphy, a website that is used by a lot of people to make their conversations more attractive, and which is connected to...
We associate podcasts with audio-only experience, but research conducted by the Publicis Groupe in Warsaw shows that the most popular website where Poles listen...
After blocking ads that don’t meet Coalition for Better Ads’ recommendations, Google announced that it would block ads that consume too many computing resources....
Innovation does not have to mean the invention of new technology, sometimes it is the use of what is already known in a way...
A statement that has often been repeated during the last weeks is that a global pandemic situation is significantly accelerating digital transformation. This is...
Last year, numerous groups of athletes, politicians, and “ordinary citizens” claimed that esports is not a real sport. Meanwhile, the pandemic and significant sporting...
McKinsey analyzed data provided by MIYA – China’s leading mobile payment provider – from 31,000 stores and over 500 million transactions conducted by over...
1. What changes did remote work start? A report from Box, a software company, shows that one of the first “victims” of switching to...
Remote education is a challenge not only for teachers but also for students and parents. Research conducted by Centrum Cyfrowe shows the problems faced...
One of the unexpected effects of behavioural changes during the pandemic proved to be problems with artificial intelligence algorithms, inflexible to new patterns. This...
How will we live after the pandemic? What will our consumer attitude be? The letters L, V, U, may have all the answers, because...
Although the design “In Poland we don’t say …” has only been used in our social media for a short time, on Google you...
In The Street survey conducted on 3-5 May, we asked respondents whether, due to changing economic situation in Poland and the world, their grocery...
Until now, many brands did not feel the need to cooperate and preferred to do marketing on their terms. It seems that in the...
It is true, we will soon be able to visit hairdressers or go to the restaurants, but millions of children will still stay at...
Accenture has published a quantitative research report in which it identifies five types of attitudes caused by a pandemic. They are worth knowing –...
What does hot16 mean? The term itself refers to the so-called “sixteen” lines, the number of verses in a hip-hop song, and “hot” because...
Thanks to data publicly shared by Google, we analyzed how Poles reacted to the opening of forests and whether the long May weekend encouraged...
From March 12, all cinemas in Poland are closed until further notice. It’s been over two months of forced withdrawal from the magic of...
Poles are one of the five nations that are most afraid of deterioration of the economy due to the coronavirus pandemic. Every fifth of...
We all observe how many industries, such as events, hotel and catering, have frozen in recent months.In the Bank Pekao report entitled “Economy during a pandemic....
At present, everyone more or less agrees that the pandemic has significantly impacted consumer behaviour and that these changes will be permanent in many...
As Nielsen informs, based on data from the Retail Panel, week # 17 (20-26.04) showed that removing the first restrictions in stores (since this...
Searching for clues about the “new world”, altered by the Covid-19 epidemic, is increasingly directing us towards markets that are already emerging from the...
Over the past days and weeks, we’ve been watching people from all over the world sharing fun stories from their own homes on social...
According to a report prepared by Listonic during the lockdown, products from the desserts and baked goods category were incredibly popular. In the first...
The McKinsey report is based on sentiment analysis in 40 countries around the world – including Poland. The survey shows the perception of the...
1. NEW INSTALLMENT OF “PRICE WARS” Deteriorating consumer sentiment triggered an immediate change in the marketing activities of leading retail chains. The first significant...
The world of “new normality” has accelerated its pace. The pandemic has been a catalyst for changes and trends changing reality even faster than...
In recent weeks we have seen impressive increases in popularity of virtually all media. Increased resources of free time were “invested” massively in watching...
An essential fashion accessory of 2020 outfit is undoubtedly the face mask. It is true that to meet the sanitary requirements; it is enough...
A pandemic has a significant impact on brand communication right now, and everyone is wondering about its long-term effects. Certainly, we will be surprised...
What will we get combining the most popular game in the world, creativity of the music industry and the potential of the growing live...
We have become accustomed to the disadvantages of a pandemic. That is why we pay more attention to our future, especially when isolation is...
Nielsen published interesting results of changes in shopping behaviour of Poles in the pre-Easter period. Each of these numbers is an interesting piece of...
The popularity of live transmissions on social media is through the roof. “Lives” are used on an unprecedented scale: both by creators and subjects,...
Over 50 million downloads of Houseparty over the past month, number one in the rankings of social applications across 82 countries – these are...
From the turn of January and February, the number of page views devoted to online shopping increased by 45.7%. The time users spend on...
Any change, even as severe as the current one, at some point reaches the status of a norm. According to some studies, we can...
They can adapt to changing conditions and respond to the needs of consumers. It is worth looking closely at their communication and thinking about...
The current experience of a pandemic has undoubtedly knocked us out of everyday functioning. It continues, and we are more and more aware of...
They can adapt to changing conditions and respond to the needs of consumers. It is worth looking closely at their communication and thinking about...
The giant’s results are impressive – the period from January to March 2020 brought a 6% increase in sales. e-Commerce has grown globally by...
More than a month after starting the global “home office”, all office workers probably agree on one thing: the quality of video calls and...
Can a pandemic accelerate the development of technology? It can positively contribute to the dissemination of already known technologies and increase their use. Societies...
At the time of the start of the global lockdown, one thing was sure: that Netflix, like other streaming platforms, will significantly increase in...
Survey among online users shows that influencers should not stop advertising campaigns because these activities give the illusion of normality.Respondents also understand that this...
Most of the world has joined the fight against the spread of COVID-19 through entire country lockdowns and home quarantine. As a result, millions...
They don’t need people, equipment or weeks of preparation to create content. That is why they do great all the time, creating more and...
Ongoing restrictions have brought back to Polish stores a phenomenon that has long been unseen – queues at the entrance Carrefour decided to help...
Just hearing the phrase “Mom, Dad I’m bored” can make a lot of us crazy. Parents try to organize children’s time so that they...
“Small businesses” suffer most as a result of restrictions introduced by you around the world in the fight against the Covid-19 pandemic. According to...
The COVID-19 pandemic has affected all areas of business operations from demand through logistics and sales, to production. Therefore, one should expect that the...
Pandemic, social distancing and #stayathome are also a challenge for the love industry. Dating applications must change and adapt their function if they want...
They don’t need people, equipment or weeks of preparation to create content. That is why they do great all the time, creating more and...
After the crisis initiated by the collapse of Lehman Brothers in September 2008, and whose impact on the economy was most potent in 2009...
Interest in ecology has clearly dropped, as can be seen from the Google Trends data: Unfortunately, the pandemic diverted attention from concern for the...
The gaming industry is experiencing its golden era during a pandemic. The popularity and time spent on this form of entertainment is growing (as...
In addition to significant health problems and business challenges, the coronavirus has brought (or caused) one more severe threat – misinformation For some people,...
Health care professionals educate children on TikTok Doctors, paramedics and other health care professionals around the world are using the power of social media...
The global epidemic is visible in the brand communication. In addition to e-commerce adapting the offer to the new reality (cosmetics for home SPA,...
Usually, each new trend goes through a process of so-called diffusion, according to E. M. Rogers’ well-known innovation diffusion model. First, the trend is...
According to Puls Biznesu, there are 2,500 fitness clubs in Poland. They all had to close in mid-March after the government announced restrictions on...
Pornhub actively supports important social campaigns. He recently published a movie that encouraged taking care of the planet (click), and now uses its popularity...
Brands react differently to the global epidemic. Help in the fight against COVID-19 takes various forms, and more importantly, the barriers that generally prevent...
Majority of product categories increased the number of TV ads in March. The increase in viewership led into 8% more Eq. GRP generated in...
Many of us must remain at home in connection with the epidemic. On the one hand, we see more and more materials about the...
Allegro launched its e-commerce platform on December 13, 1999, and from the very beginning, the site recorded dynamic increases in all business parameters. Therefore,...
Traffic in some cities has dropped to almost zero This is a hard time for the entire OOH industry, but for traditional boards, you...
The sudden necessity to work from home resulted in an increased need for online communication with colleagues. On the other hand, the growing sense...