Marketing & Communications

Can brands use the popularity of gifs?

What if the gifs that we send every day to friends in messages on various social networks, in text messages, could also be used for brands? Giphy, which was recently bought by Facebook, has as many as 700 million users accessing more than 10 billion GIFs per day. It’s a huge content base to which we can add those from our brand. Video fragments, making of, funny scenes showing our product – all this can be added, optimized, and then searched by users. There will be no direct conversion to sales (no links), but it will make the brand appear in people’s conversations.

How does Giphy’s algorithm work and what is Gif SEO (GEO)?