Publicis Groupe has obtained certification of all major Google tools in the area of Google Marketing Platform, thereby joining the narrow circle of the most advanced partners of this platform. Publicis Groupe Poland is at the same time the first international advertising group in the EMEA region to have obtained all the most important certifications: Google Analytics, Conversion Optimization, Campaign Manager, Creative, Display Video 360 and Search Ads 360.
The certificates we have just received have confirmed our advanced expertise not only in the use of the GMP platform in purchasing and optimizing campaigns. We also demonstrate skills in the area of broadly understood technological consulting and modern analytical solutions– says Rafał Muciński, programmatic & platforms strategy director at Publicis Groupe.
This is another important step in the development of our organization’s technological competencies. At the same time, we have already started the certification process in the area of Google Cloud Platform, and thanks to easy access to global resources and experience of Publicis Groupe, we are already a strategic partner of Google in Poland and the EMEA region.
The certification process involved experts from all agencies and practices of Publicis Groupe, including PMX, Yotta, Zenith, Performics, Starcom, Leo Burnett and Spark Foundry.
Publicis Groupe has always distinguished itself by the highest level of services provided in the digital and analytics area. We are pleased that this has now been confirmed also in the form of certification. We appreciate that Publicis Groupe consistently implements its strategy of being a partner for the client in business by acquiring key competencies of tomorrow– adds Damian Huba, Head of GMP Partnerships in the CEE region.
Google Marketing Platform is an online advertising and analytics tool that helps connect every stage of the user’s digital path, creating one ecosystem for media buying, data analysis and campaign quality measurement. The platform addresses the contemporary challenges of digital marketing – automation of marketing activities, data acquisition from all sales channels while respecting user privacy, their segmentation and analytics.