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Joanna Carbol


How can brands stand out in a post-Corona world?

Interview with Bruno Bertelli, Global CCO of Publicis Worldwide Advertising has always tried to reflect and intersect with culture by trying to appeal to people’s needs and mindsets. However, in a global pandemic, there’s an inevitable narrowing of global culture as we all try to grapple with the same issues: anxiety, loneliness, confinement, family stress, uncertainty about jobs and the future.  Since the beginning of the crisis, brands have been trying to create new campaigns designed to reassure their consumers,…

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