Interview with Bruno Bertelli, Global CCO of Publicis Worldwide Advertising has always tried to reflect and intersect with culture by trying to appeal to people’s needs and mindsets. However, in a global pandemic, there’s an inevitable narrowing of global culture as we all try to grapple with the same issues: anxiety, loneliness, confinement, family stress, uncertainty about jobs and the future. Since the beginning of the crisis, brands have been trying to create new campaigns designed to reassure their consumers,…
