All Posts By

Ewa Zakrzewska


Digital & innovation

INNOVATION We discuss data from all angles – how to collect it, how to analyze it, how to use it, how to deal with controversy and rule changes. Very often we see the value of data only for ourselves (as for marketers or agencies), we do not find a way to allow consumers to use it. Or we do it to a limited extent, for example translating expenses into points in loyalty programs. The Finnish retail chain S Group has…

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