All Posts By

Ewa Zakrzewska


Digital & innovations

Deepfakes are a solution that does not have a good press and there is a lot of talk about the threat they pose. They can, of course, have a disastrous impact on social and political life, but so far in the marketing world they are a curiosity that some brands reach for. Lay’s created a fairly simple deepfake in which Leo Messi invites you to watch the game. Users can choose several components of the message – their name, the…

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