Facebook bought Giphy, a website that is used by a lot of people to make their conversations more attractive, and which is connected to many different websites, systems and applications. And it is the data from the latter that are probably the benefit that Facebook cared about the most – it is an insight into what is happening at the competition or at entities to which they have not had access so far. It will be very interesting to observe how the competition will react to this move.
More:
Facebook Welcomes GIPHY as Part of Instagram Team
Facebook Gets Inside Look at Competition’s Data With Giphy Buy
