Adopt a dog… online. Innovation in unexpected areas

Innovation does not have to mean the invention of new technology, sometimes it is the use of what is already known in a way that gives value to a particular group.
The Pedigree brand is known for creating solutions to help dogs and their owners. One of their areas of activity is supporting the adoption of dogs, finding new homes for doggies. How to do it when we can’t move around and visit dog shelters? Pedigree has decided to use a solution that we have all intensively used in recent weeks – video chats. Video broadcasts on Zoom are organized, during which you can get to know the dogs in the shelter, ask questions, and decide on adoption.

Pedigree – Dogs on Zoom (video)