Twitter is serious about a subscription model, it is worth learning its value before it becomes paid – our recommendations

In business terms, we usually think of social media as tools that we can use to build relationships between our brands and consumers.
Perhaps LinkedIn is more useful for us to establish contacts, look for a job and build our market position. Meanwhile, there is a service that we usually underestimate too little in the area of professional development – Twitter. It is much smaller than Facebook – according to recent financial results, it has 186 million users worldwide (vs. 1.8 billion FB users). It also has slightly bigger problems with the financial side of business, so it is starting to look for sources of income other than advertising. During the last presentation of financial results for Q2 2020, Jack Dorsey (CEO of Twitter) confirmed that the organization is working on a subscription solution. It is not yet known how it will work, the works are still in the early stages (in early July there was an announcement recruiting programmers), but I think this time there a paid branch of the service may be created. It is all the more worthwhile to take an interest in this platform now, while it is free, and use it to build your position in the industry, and there is a good chance that it will become the most valuable source of information, analysis, providing access to a lot of wise and experienced experts.

Twitter is not a service where it’s easy to get started – you don’t know who to watch, in suggestions we usually get celebrities in different categories (politics, sport, music, etc.), and these are usually people who unfortunately don’t have many interesting things to write about. However, it is worth taking some time to get to know Twitter, because it gives access to unique content from around the world and allows you to get in touch with people who can contribute a lot to our life and business development. As an encouragement to join the group of twit folk, we have prepared a (subjective) guide to the accounts, which are worth adding to those observed at the beginning:

APG, a community of planners and strategists
Ryan Wallman, Associate Creative Director at Wellmark
Shann Biglione, Head of the Zenith US strategy
Rachel Mercer, Head of the R/GA strategy
David Griner, publisher of AdWeek

Mark Ritson, guru
Les Binet, guru
Dave Trott, guru
Byron Sharp, guru
Wiemer Snijders
Anna Malczewska
Jason Goldberg, Chief Commerce Strategy Officer at Publicis Groupe
Effectiveness Works, a collection of materials on effectiveness prepared by IPA

Michał Brański, WP Holding Management Board Member for Strategy
Marcel Zatoński, Puls Biznesu journalist
Katarzyna Latek, Puls Biznesu publisher
Paul Graham, Y Combinator co-founder
Krzysztof Pawiński, CEO of Maspex
Aaron Levie, CEO of Box
Tobi Lutke, CEO of Shopify

Benedict Evans
Emily Chang, Bloomberg journalist
Carolina Milanesi
Kate Conger, NYT journalist
Casey Newton, The Verge journalist
Sylwia Czubkowska, editor running Spider’s Web+
Scott Brinker, VP Platform Ecosystem at HubSpot
CB Insights
Urszula Zielińska, Rzeczpospolita journalist
Steve Kovach, CNBC publisher
Kara Swisher

Eliza Kruczkowska, CIO of the Polish Development Fund
Vadim Makarenko, Gazeta Wyborcza journalist
DLD Conference
Matthew Brennan
Anne Marie Stephen

Press Magazine
Kurt Wagner, Bloomberg journalist
Peter Kafka, Recode Media podcast creator
Lara O’Reilly, Digiday journalist
Meg Graham, CNBC journalist
Nikola Bochyńska, Wirtualne Media journalist

Starcom Polska
BBH Labs
Leo Burnett
Saatchi London

Definitely worthwhile, although outside the industry:
Marcin Jakubowski, physicist at Max-Planck-Institut für Plasmaphysik
Ray Dalio, founder of Bridgewater Associates, philanthropist
Adam Grant, Organizational psychologist
Tim Urban