Marketing & Communications

Gaming. The world’s largest concert in the world’s largest game

What will we get combining the most popular game in the world, creativity of the music industry and the potential of the growing live events’ market? Well, on April 24-26, this mix attracted over 12 million people to computer screens. So many players admired the slightly psychedelic show by Travis Scott – a rapper who, through Fortnite, started a promotional campaign for his new song “Astronomical”. This 10-minute spectacle was created from scratch on the game engine, and the organization of this event resembled “regular” concert tours. A total of five “concerts” were organized so that players around the world could join the event, whose virtual gates opened 30 minutes before the start. Fortunately, admission was free. What happened next? You can watch it in this material