An interesting and somewhat surprising picture of the QR code “market” emerges from our latest HX Study report “The Use of QR Codes in Consumer Communications”. For it turns out that this is a mass phenomenon, with as many as 64% of respondents declaring that they scan them regularly. In addition, it is also egalitarian, as can be seen by analyzing demographic variables – to put it bluntly, everyone “scans”, not just the younger or metropolitan population. It is also…
Since our newsletter andCMO Insider are mainly read by adults, once in a while we consider it appropriate to address…
Although the Kickstarter platform has its problems, including group redundancies related to the economic situation caused by COVID-19, the service…
According to psychologists, extreme situations, such as a pandemic, foster a change in shopping behaviour, weaken loyalty to previously preferred…
Although the Kickstarter platform has its problems, including group redundancies related to the economic situation caused by COVID-19, the service…
Amazon will probably enter Poland soon. Facebook Shops will open soon after. However, the rudder, sailor, ship, and even the…
Weeks and months spent in their own homes have made millions of people around the world want to “break out”…
The subject of a lease may be all tangible, movable or immovable things, which are used for conducting business activity.…
As Spotify conveys, the pandemic has significantly influenced the way the users of the service use the content available on…
“This War of Mine” by the Polish studio 11 bits premiered in 2014. The game tackles the issue of war;…
The average time spent in front of the TV (ATV) this year is 208 minutes, which means that it is…
Pandemic is a catalyst for many processes that existed before; however, weren’t able to develop quickly enough. An example is…
We’ve all probably experienced it at least once in recent weeks. A serious meeting, a dense atmosphere, challenging conversations, difficult…
A dozen or so days ago, the native media circulated an electrifying, but also somewhat embarrassing message. The film “365…
Kilkanaście dni temu rodzime media obiegła elektryzująca, acz również nieco zawstydzająca, wiadomość. Film „365 dni” wyreżyserowany przez Barbarę Białowąs i…
Many of us probably have similar feelings about the passage of time during a pandemic. On the one hand, the…
Pre-pandemic estimates indicated an increase in online sales to PLN 70 billion, which would be an impressive result, compared to…
The Hiper Com Poland analytical and research agency shared an interesting report in which it shows which categories were particularly…
Players have been waiting for weeks for Sony to finally reveal the new console and a set of dedicated games.…
On the first of June, Nielsen carried out the early stage of changes to the TV panel, by adding 540…
As the latest GWI study shows (May 19-26), Poles still declare more intensive use of media and home entertainment, such…
The book market in Poland is one of the most affected by lockdown. According to Library Analysis, the turnover of…
In the world of medicine, there is a belief that one of the mechanisms of the human psyche to suppress…
Let’s start with the numbers. And huge ones! Facebook already has over 2.4 billion users worldwide, of which 1.6 billion…
Twenty years ago, Leonard Lauder, observing the development of the economic crisis in the USA and analyzing previous periods of…
For starters, facts: The Reuters Institute of Oxford University for the third time checked how the British consume information from…
It is true, we will soon be able to visit hairdressers or go to the restaurants, but millions of children…
From March 12, all cinemas in Poland are closed until further notice. It’s been over two months of forced withdrawal…
As Nielsen informs, based on data from the Retail Panel, week # 17 (20-26.04) showed that removing the first restrictions…
The world of “new normality” has accelerated its pace. The pandemic has been a catalyst for changes and trends changing…
An essential fashion accessory of 2020 outfit is undoubtedly the face mask. It is true that to meet the sanitary…
What will we get combining the most popular game in the world, creativity of the music industry and the potential…
They can adapt to changing conditions and respond to the needs of consumers. It is worth looking closely at their…
More than a month after starting the global “home office”, all office workers probably agree on one thing: the quality…
At the time of the start of the global lockdown, one thing was sure: that Netflix, like other streaming platforms,…
Ongoing restrictions have brought back to Polish stores a phenomenon that has long been unseen – queues at the entrance…
The COVID-19 pandemic has affected all areas of business operations from demand through logistics and sales, to production. Therefore, one…
Interest in ecology has clearly dropped, as can be seen from the Google Trends data: Unfortunately, the pandemic diverted attention…
The gaming industry is experiencing its golden era during a pandemic. The popularity and time spent on this form of…
Pornhub actively supports important social campaigns. He recently published a movie that encouraged taking care of the planet (click), and…
Majority of product categories increased the number of TV ads in March. The increase in viewership led into 8% more…
Allegro launched its e-commerce platform on December 13, 1999, and from the very beginning, the site recorded dynamic increases in…