All Posts By

Sebastian Szade

Marketing & Communications

What the future holds for QR codes

An interesting and somewhat surprising picture of the QR code “market” emerges from our latest HX Study report  “The Use of QR Codes in Consumer Communications”. For it turns out that this is a mass phenomenon, with as many as 64% of respondents declaring that they scan them regularly. In addition, it is also egalitarian, as can be seen by analyzing demographic variables – to put it bluntly, everyone “scans”, not just the younger or metropolitan population. It is also…

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