All Posts By

Sebastian Szade

Consumer

Intimacy during a pandemic. How the pandemic has influenced sexual fantasies and what does it mean for marketing

Since our newsletter andCMO Insider are mainly read by adults, once in a while we consider it appropriate to address a so-called “adult” topic. For example, one related to sex. Well, at the very beginning of the pandemic, it seemed that the lockdown, or more precisely the fact that we spend more time at home with less access to entertainment, may cause the natural growth curve to rebound. Unfortunately, everything seems to indicate that this will not happen – which…

Read Now