Consumer

Pornhub Insights, or what do the statistics of the largest porn site in the world tell us about a pandemic?

Pornhub actively supports important social campaigns. He recently published a movie that encouraged taking care of the planet (click), and now uses its popularity to boost stay at home message – including sharing statistics showing how site traffic changes as a result of a pandemic.

Key finding? First of all, overloading internet connections is not only caused by Netflix or YT. But also Pornhub itself. Significant are the data for Italy, which show that as a result of the national lockdown traffic increased by… 7% in just one day (sic!). The rise is slightly less steep in Poland, but the trend is still visible.

It is also clear that the entertainment offered by the site is gaining popularity… during business hours, especially at lunchtime. More data here: