IKEA fights for parents’ hearts. And by the way, it shows that from its products you can “conjure up” everything a child dreams about. And at home!

It is true, we will soon be able to visit hairdressers or go to the restaurants, but millions of children will still stay at home. Parents’ enthusiasm could weaken slightly during the last two months, as could their creativity. The Russian branch of IKEA addresses these issues, showing how pillows, blankets and paper clips turn into castles where young princes and princesses disappear so that their parents can join next call on Teams.Thank you IKEA!