Marketing & Communications

TV Majority of product categories increased the number of TV ads in March

Majority of product categories increased the number of TV ads in March. The increase in viewership led into 8% more Eq. GRP generated in advertising blocks (compared to March 19). Most categories increased their presence in the medium during this period, including the largest in volume food and drug categories.

Source: AGB NMR, sector analysis applies to sectors that generated at least 1000 Eq. GRP during march 2019