A short guide on how to effectively use the capabilities of Google Trends

The world of “new normality” has accelerated its pace. The pandemic has been a catalyst for changes and trends changing reality even faster than before. In this situation, the free Google Trends tool is also gaining importance as a kind of “radar” allowing a better and faster understanding of changes occurring among consumers. So let’s remember how to use it to benefit from its full potential:

It’s a good idea to know the basic principles of search terms so that the results show what you want exactly:

You can search for both terms and topics; it is vital to be aware that the results in both cases can differ significantly from each other.

It is possible to compare results generated in different periods: it allows for a better view of current trends and changes.:

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