Publicis Groupe has launched Think Data, an internal, proprietary training program designed to strengthen Talent competencies in data, research and analytics. Created and run by Publicis Groupe’s Data Science team, the initiative is designed for all Group employees in Poland.
The Think Data training program was created in response to the needs of agencies and their clients, and is the result of consultation and collaboration between the Group agencies and the Publicis Groupe Data Science and Capability teams (responsible for training programs at Publicis Group).
In line with the Data@Heart idea, we are building a culture of work and project execution at Publicis Groupe based on broadly understood data and analytical competencies. We strive to make sure that absolutely everyone of the nearly 1,500 talents working in the Group is aware of what business challenges our clients can quickly respond to using data sources and available tools. “At the moment, the Think Data program consists of five modules, but we are already working on the next ones, adapted to the changing market needs, the employee’s level of expertise and career path, and our clients’ expectations,” says Anna Sakowicz, Chief Data & Analytics Officer at Publicis Groupe.
Think Data is currently divided into five content areas, which include modules designed for both beginners and those already using data in their daily work. Trainees learn about the entire data ecosystem, where to look for data, how to interpret and present it, the basics of research and analytics, and how to solve customer problems with data.
A separate section is devoted to knowledge of the elements of the Google ecosystem and the basics of AdTech and MarTech.
The program is open to anyone among the nearly 1,500 Publicis Groupe employees, be it from creative (Leo Burnett, Saatchi&Saatchi, Publicis Worldwide, LiquidThread), media (Starcom, Zenith, Spark Foundry, Performics), PR (MSL, Publicis Consultants), commerce and production (Publicis Commerce & Production, Prodigious) or specialty departments such as PMX. Think Data is part of Publicis Groupe’s comprehensive competency development program, created locally and globally (Marcel Classes), with a total of several hundred courses in various marketing and business areas.