Pandemic and social isolation have contributed to the increase in the popularity of telemedicine, but also to encourage the public to try remote healthcare methods. Currently, as many as 72% of Poles consider remote assistance in the form of telemedicine as the safest form of contact with a doctor – says Biostat Research and Development Center.
Everything also indicates that the attitude of openness towards digital tools in various industries remain with us after the pandemic. Therefore, it is essential not only to invest in remote solutions in the beauty, health and wellness industry, but also to be open to the possible involvement of brands from these categories in new areas of activity. Personalized tele- advices can be an alternative to chat on online pharmacy or Q&A content sections, e.g. in the OTC drug category. It is also worth noting that the health care “in-home delivery” niche has been developing in Poland for some time. It is enough to mention the startup Upacjenta.pl, which allows “ordering” blood donations at home, without a stressful and time-consuming visit to the clinic. The automation of medicine, i.e. the development of diagnostic applications that allow you to assign symptoms to specific diseases or medications, is also an area that is developing rapidly. However, it carries a greater risk – we still trust algorithms less than doctors. On the other hand, solutions promoting prevention and health-friendly habits have the potential to grow and are less burdened with responsibility. There is also the issue of using telemedicine patients’ anonymous big data, which can be used for research, development of new therapies, medicines or discoveries, if they are well secured and transferred to appropriate analytical institutions. One cannot be under the illusion that remote medicine only affects young people – even seniors are opting for telephone consultations as an alternative to risky visits to health care facilities. One should not forget about them or underestimate their technological skills, especially since in ageing societies this group is increasing in number.