All Posts By

Weronika Szwajda


Brands and the circular economy or the second life of products

The recently published CBOS survey on Poles’ attitude towards second-hand products clearly shows the changes that have taken place in society since 2008, when a similar study was previously conducted.  Second hand and zero waste initiatives are gaining importance for consumers all over the world – and it is no different at our local level – so it is worth becoming aware not only of what attitudes are gaining strength, but also how business and marketing can adapt to the…

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