Once again, we have prepared an analysis based on data publicly shared by Google. In this issue, however, we focus on grocery stores and pharmacies. If you want to learn about how Poles “returned to the forests”, we invite you to the newsletter of May 11.Let’s start by explaining what data. The chart at the top applies to places such as restaurants, cafes, amusement parks, but above all – shopping malls. The chart below applies to “free-standing” stores, including specialist stores (bakeries, meat stores, etc.) and pharmacies. We analyze the fluctuations in the average “traffick”, i.e. the estimated number of people who appeared in these places on particular days based on data from Google applications, comparing them to the comparative period (03/01/06/2020).
Conclusions? As you can see, in both cases the movement begins to return to normal. At the same time, in smaller stores (green chart) it is already really close to the average, while in the case of galleries or restaurants, it returns more slowly to previous levels, which is not surprising, because gastronomy has only recently opened. Even more impressive, however, is the analysis of traffic changes by day of the week. Analyzing data for May, it turns out that Poles’ shopping habits have changed. First of all, Friday is a day when we visit stores less often than before, i.e. the day when we usually did shopping very willingly. The decreases there are, respectively, 32% and 47% vs the comparative period. In the case of smaller stores and pharmacies, you can see that the days from Tuesday to Thursday are very popular. The drops are there, but relatively small (13% on average). In the case of shopping malls, restaurants and other outlets, Monday (a decrease of “only” 29%) and Thursday (by 31%) are prevalent. This shows that we are rationally but dynamically changing our shopping habits. The question remains whether these changes stay or when the restrictions are loosened, we return to old habits, including shopping on Friday and Saturday. Time (and data!) will show.