COMPASS, developed by YOTTA, a consulting and implementation agency operating in the data and technology sector and part of Publicis Groupe, is now available...
COMPASS, developed by YOTTA, a consulting and implementation agency operating in the data and technology sector and part of Publicis Groupe, is now available...
Publicis Groupe Central & Eastern Europe (CEE) announces the launch of The Vault, an innovative media optimization solution powered by A.I. The Vault leverages...
We are currently witnessing of the extremely dynamic changes in the world of technology. We’re already observing a real evolutionary roadmap with the removal...
What is Google Analytics 4? More than two and a half years ago Google announced a new version of its well-known web analytics tool...
Publicis Groupe has launched Think Data, an internal, proprietary training program designed to strengthen Talent competencies in data, research and analytics. Created and run...
The past year and a half has brought many lasting changes, both in the behavior of consumers themselves and in the actions of marketers....
Many designers and UX researchers start their adventure with Nielsen’s Heuristics. These are 10 good practices in designing the best possible user experience. The...
Piotr Ruszak, Chief Communications Officer Publicis Groupe Polska, talked to Jowita Michalska, founder of Digital University, about technology meta trends for the coming decade....
When we hear words like this from a tech giant like Google, it shows how challenging it is to tamper with the foundations of...
As in any other industry, we often come across trendy buzzwords that describe the most interesting news or trends in marketing. Veterans probably remember...
The history of culture is, to a large extent, the history of the development of technology – new tools allowed for the development of...
The coronavirus pandemic has greatly impacted the entire world. It has pretty much turned our lives upside down and made big changes in our...
CRM applications remain the largest and fastest growing enterprise software category today, according to Gartner predictions. The main player in this market is Salesforce;...
Imagine that you are sitting down at the table with your family on a Saturday morning. You talk about what happened in the past...
For years the only way for marketers to gain access to information about Internet users were cookies, invented in 1994. Initially designed primarily to...
CMO Insider contains a lot of content on the role of CMOs in the digital transformation of the company. We try to address the...
The popularization of Data Driven Marketing not only helps to optimize communication channels, but also awakens an appetite for data to cover all possible...
How does one reconcile the need to collect more and more data about the consumer and not misappropriate their trust in the brand? According...
One of the categories that suffered most during the pandemic was sporting games. Taking care of the health of the players and spectators, most...
In early October, Benedict Evans, a longtime technology market analyst, published a text about the end of the American Internet. He invoked a saying...
Dear marketer, remember the LiDAR acronym and starting thinking about how to use new technology together with AR in future marketing activities as well...
Quite a lot, in fact. A group of 27 experts from the K.I.D.S. Foundation (among them the competence volunteers of Publicis Groupe) published the...
The mask became an inseparable object of everyday life overnight. Just like our phone and keys, nowadays we don’t move without it. And although...
One of the key tasks of an effective and modern CMO is to coordinate the company’s efforts around creating good experiences for consumers. This...
Although the Kickstarter platform has its problems, including group redundancies related to the economic situation caused by COVID-19, the service was, is and will...
Although the Kickstarter platform has its problems, including group redundancies related to the economic situation caused by COVID-19, the service was, is and will...
In times of pandemics under the flood of news (including fake ones), breakthroughs are happening that affect our future. Especially, referring to artificial intelligence...
As we have written many times, the pandemic has proved to be a catalyst for many industries, solutions and technologies. It also gave a...
Pandemic and social isolation have contributed to the increase in the popularity of telemedicine, but also to encourage the public to try remote healthcare...
Augmented reality (AR) has been on the market for several years. The technology has been treated as a curiosity, clickbait, or by some as...
If you are sci-fi fans, you’ve probably seen movies or series in which robots gave orders to people, kept order on the streets. If...
One of the unexpected effects of behavioural changes during the pandemic proved to be problems with artificial intelligence algorithms, inflexible to new patterns. This...
The giant’s results are impressive – the period from January to March 2020 brought a 6% increase in sales. e-Commerce has grown globally by...
More than a month after starting the global “home office”, all office workers probably agree on one thing: the quality of video calls and...
Can a pandemic accelerate the development of technology? It can positively contribute to the dissemination of already known technologies and increase their use. Societies...