The estimated net value of the advertising market in Poland in the first quarter of 2025 was nearly PLN 3 billion, reflecting a year-over-year...
The estimated net value of the advertising market in Poland in the first quarter of 2025 was nearly PLN 3 billion, reflecting a year-over-year...
The estimated net value of the advertising market in Poland in 2024 amounted to nearly PLN 13 billion, an increase of 9.1% year-on-year, according...
The estimated net value of the advertising market in Poland exceeded PLN 6.1 billion in the first half of 2024, marking a 9.8% year-over-year...
The advertising market grew by 5.1% after three quarters of 2022 to nearly PLN 7.7 billion, driven by a nearly 34.3% increase in outdoor...
An interesting and somewhat surprising picture of the QR code “market” emerges from our latest HX Study report “The Use of QR Codes in...
It is no secret to anyone in our industry that one of the media in which the pandemic caused the most ‘havoc’ was outdoor...
The argument over Brand Purpose and its effectiveness as a brand building strategy It has been known for a long time that marketing is...
A few months ago business media circulated a reprint of an interview that Patagonia’s CEO Ryan Gellert gave to the Swiss service NZZ am...
Retailer media advertising to grow from US$77bn this year to US$143bn in 2024 Social media will lead market with 15% annual growth to 2024...
The advertising market in net terms exceeded pre-pandemic levels after three quarters of 2021, according to the latest Media and Advertising Market Report published...
We have been implementing the “Help a Dog for a Hot Dog!” campaign for over 9 years. Every year we try not only to...
Marta Macke, Founder & CEO Shortlist Consulting & CMO Summit by Shortlist was interviewed by Piotr Ruszak, Chief Communications Officer Publicis Groupe Polska. Piotr...
The amended Broadcasting Act, which implements a number of changes in rules for selling advertising time, will take effect in a month. In the...
For some time now, podcasts have been perceived by marketers as a new hope for reaching the growing number of those who, disappointed by...
The value of the advertising market in Poland in the first half of 2021 amounted to PLN 4.8 billion, an increase of 20.5%. Market...
Małgorzata Obielak, from the Performics performance marketing agency: “The possibility of the more and more precise selection of recipient groups, easier measurability, quicker feedback,...
According to the HX Study conducted by Starcom and Publicis Groupe’s Data Science department, 74% of Poles watched this year’s European Football Championship, which...
On Wednesday, August 11, after stormy deliberations, the Polish Sejm voted to proceed with the amendment to the Broadcasting Law. The main change to...
Adspend will exceed pre-pandemic peak by 6% this year Digital advertising to take 58% share of market in 2021, up from 48% in 2019...
A subsequent study confirms that over 68% of Poles are proponents of vaccination, while 32% have doubts about it, making them reluctant to get...
MOVEMENT THINKING as an exemplary framework for activating BRAND PURPOSE Much has been written and said about Brand Purpose in the world of modern...
We were the first in Poland to complete the global TikTok Academy program. This title obliges us, that’s why we decided to spread knowledge...
Although we’ve known about live streaming for a good few years now, it wasn’t until the outbreak of the pandemic last year that it...
The value of the advertising market in Poland in 2021 amounted to PLN 2.2 billion, which means an increase of 2% compared to the...
The value of the advertising market in Poland in 2021 amounted to PLN 2.2 billion, which means an almost 2% increase. January and February...
Although the first quarter of 2021 is only just behind us, it can already be said that it could be a breakthrough year in...
Is a vegan bubble gum-flavored fruit sorbet with popping sugar, created to the tastes of the “Ekipa” Members, the tastiest ice cream in the...
The year 2020 was disastrous for the cinema industry. Cinemas were closed or operated under a sanitary regime (closed bars, limited number of viewers...
On the eve of loosening restrictions and opening up the possibility of vaccinating the next generation, when we are all already dreaming of a...
The final tournament of Euro 2020 is approaching, and football fever is getting hotter every day. Fans’ expectations of the Polish team’s performance are...
The recently published survey “Girls’ Aspirations in Poland”, conducted by IQS for the newly established organization Inspiring Girls Poland, shows that almost half of...
The role of social media in the consumer’s path to purchase is becoming increasingly important. The pandemic that has been prevailing for over a...
There’s a long history of brands working with gaming platforms to engage consumers online. With physical retail disrupted by the pandemic, brands are increasingly...
The dynamically changing and more and more competitive market forces the search for new solutions and the implementation of innovations. One of the factors...
TikTok was supposed to be a temporary fad, a toy for children and a seasonal trend. However, the popularity of the app is steadily...
The value of the advertising market in Poland in 2020 amounted to PLN 9 billion, down 8.6%. Advertisers are moving budgets to the Internet....
When we ask three different people what branding is, e.g. a strategist, a marketer and a designer, we will get three completely different answers...
Photo: Nicolo Campo, Shutterstock Last week, Cristiano Ronaldo became the first person in the world to surpass 500 million social media followers. While he has...
Can you imagine communication that is done solely through voice? Not through Messenger, text messages or exchanging sentences in comments under a post on...
The long-awaited Outdoor Track study was supposed to bring order to the OOH market by providing reliable data on the audience and measurable parameters...
The growth of e-commerce sales is nothing new, this trend has been continuing for years. For some industries (clothing, electronics/home appliances) or product types...
Many of us are looking forward to the end of 2020, which is ingrained in our memory a year full of crises and constant...
…and that includes only the part related to the purchase of media, without taking losses on the creative and production side into account. In...
The so-called “share of voice principle” is able to determine the ability of brands to build or lose their market shares. As a reminder,...
10 years ago we observed the flow of the Millennials from standard media to social media. Today we are witnessing a similar phenomenon –...
The excitement has slowly subsided after the Effie 2020 awards – the most important annual awards in marketing, communication and, since at least last...
On November 13, when the world celebrated World Kindness Day, John Lewis released his Christmas commercial, so the Christmas communication season can be considered...
In September, car traffic returned to its pre-pandemic condition. The report published for this period on the GDDKiA [General Directorate for National Roads and...
More than two weeks have passed since the controversial judgment of the Constitutional Tribunal, which further restricted the existing abortion law. During this period...
In the last decade, after the decline caused by the global crisis of 2009, we have observed a clear increase in the willingness to...
For several years, Poland has been one of the countries with the highest amount of beer consumed per person – what is more, this...
No one today is surprised that the demand for video content in the pandemic period has increased by leaps and bounds. For example, in...
Gaming is a constantly growing area of marketing in terms of popularity, in which brands are investing more and more. Why? The numbers speak...
In another webinar, carried out within the Increase Awareness Academy lecture series, Google presented the results of the current analysis of marketers’ behavior in...
After being flooded in Q2 with pathetic ads related to the mission to fight Covid, now is the time to show how brands are...
Sanitary restrictions, which appeared in connection with the pandemic, have their implications not only in our everyday life (how many times have you forgotten...
Economics and marketing communication are connected vessels. The co-existing rise in inflation and unemployment, the drop in income and the economic slowdown we are...
The fall line-ups, especially of the main stations, are facing a big challenge to make up for the low performance of the station’s audience...
The pandemic and lockdown have revolutionized media consumption in recent months, a different lifestyle and daily routine on part of the audience became an...
Social campaigns are a real challenge for many marketers. Where do you look for insights to meet important social needs? How do you construct...
The presidential and congress elections in the United States are not only a major political event in that country, but also changes and new...
Given the current situation, it is no surprise that some advertisers are moving their marketing budgets towards digital channels, with a particular focus on...
The return of children to school seems to be foregone. Schools are preparing themselves as much as they can to make sure that learning...
The mechanism known since 1994, is now coming back in great style during the world pandemic and sanitary regime, thus becoming an important topic...
Sports are slowly returning to the stadiums, but the teams are struggling with the need to play matches in closed stands. They are therefore...
July ratings are influenced by two main factors, mutually reinforcing each other: the consequences of changing the telemetry panel in June seasonal trends in...
Influencer-observer-brand relationships have always been about mutual matching. We follow certain people because we want to, like to, they arouse emotions in us. The...
A pandemic, as a common phenomenon, encourages generalizations: a crisis is looming ahead of us, inflation is rising, it’s going to hurt your wallet. ...
The covering of buttons in the urban space and the disinfection of handles and door knobs in housing estates are only the beginning of...
As Spotify conveys, the pandemic has significantly influenced the way the users of the service use the content available on the platform. The number...
This year we are dealing with a huge metamorphosis of advertising festivals. Apart from the very formula of the gala and the way of...
– TikTok open for measurement – growing alternative to walled-gardens – Another competitor for Twitch, namely Tencent is launching streaming – Microsoft sells its...
Google seems to keep on trying to create a social platform that millions will love. The latest one – called KEEN – seems to...
WHERE DID YOU GET THE IDEA? 22 June 2020. – Cannes Lions, together with its sister company WARC, a global authority on marketing effectiveness,...
The average time spent in front of the TV (ATV) this year is 208 minutes, which means that it is longer y/y by 8...
We’ve all probably experienced it at least once in recent weeks. A serious meeting, a dense atmosphere, challenging conversations, difficult decisions, all participants solemn...
Some may get the impression that a wave of webinars flooded us; it is not surprising, nowadays we are dealing with an increasingly more...
A dozen or so days ago, the native media circulated an electrifying, but also somewhat embarrassing message. The film “365 days” directed by Barbara...
Kilkanaście dni temu rodzime media obiegła elektryzująca, acz również nieco zawstydzająca, wiadomość. Film „365 dni” wyreżyserowany przez Barbarę Białowąs i Tomasza Mandesa na podstawie...
On the first of June, Nielsen carried out the early stage of changes to the TV panel, by adding 540 households to the group...
As the latest GWI study shows (May 19-26), Poles still declare more intensive use of media and home entertainment, such as playing games. More...
Who remembers the times when you went to Pewex for quality products and the transaction in the store was often accompanied by the argument...
We’ve witnessed many online concerts – from those organized at the local level ( Męskie Granie #wdomu, series “Kwarantanna na na” concerts, organized by...
The pandemic effect: discovered “social” potential of many well-known solutions:The need to maintain daily social contacts has naturally increased the importance of the Internet...
What if the gifs that we send every day to friends in messages on various social networks, in text messages, could also be used...
Pandemic has a significant impact on virtually every sport. All around the world, sporting games have been canceled, suspended or run without public participation....
Remote work caused by a coronavirus pandemic has intensified the effort parents have to make when combining household and business responsibilities. This significantly affected...
Kevin Mayer, responsible for the success of the new Disney Plus streaming service (50 million subscribers in 5 months) filed a resignation. Not because...
For starters, facts: The Reuters Institute of Oxford University for the third time checked how the British consume information from the country and the...
Last year, numerous groups of athletes, politicians, and “ordinary citizens” claimed that esports is not a real sport. Meanwhile, the pandemic and significant sporting...
Remote education is a challenge not only for teachers but also for students and parents. Research conducted by Centrum Cyfrowe shows the problems faced...
What does hot16 mean? The term itself refers to the so-called “sixteen” lines, the number of verses in a hip-hop song, and “hot” because...
From March 12, all cinemas in Poland are closed until further notice. It’s been over two months of forced withdrawal from the magic of...
Over the past days and weeks, we’ve been watching people from all over the world sharing fun stories from their own homes on social...
In recent weeks we have seen impressive increases in popularity of virtually all media. Increased resources of free time were “invested” massively in watching...
A pandemic has a significant impact on brand communication right now, and everyone is wondering about its long-term effects. Certainly, we will be surprised...
What will we get combining the most popular game in the world, creativity of the music industry and the potential of the growing live...
The popularity of live transmissions on social media is through the roof. “Lives” are used on an unprecedented scale: both by creators and subjects,...
Any change, even as severe as the current one, at some point reaches the status of a norm. According to some studies, we can...
They can adapt to changing conditions and respond to the needs of consumers. It is worth looking closely at their communication and thinking about...
Survey among online users shows that influencers should not stop advertising campaigns because these activities give the illusion of normality.Respondents also understand that this...
They don’t need people, equipment or weeks of preparation to create content. That is why they do great all the time, creating more and...
Pandemic, social distancing and #stayathome are also a challenge for the love industry. Dating applications must change and adapt their function if they want...
They don’t need people, equipment or weeks of preparation to create content. That is why they do great all the time, creating more and...
After the crisis initiated by the collapse of Lehman Brothers in September 2008, and whose impact on the economy was most potent in 2009...
In addition to significant health problems and business challenges, the coronavirus has brought (or caused) one more severe threat – misinformation For some people,...
Health care professionals educate children on TikTok Doctors, paramedics and other health care professionals around the world are using the power of social media...
The global epidemic is visible in the brand communication. In addition to e-commerce adapting the offer to the new reality (cosmetics for home SPA,...
Majority of product categories increased the number of TV ads in March. The increase in viewership led into 8% more Eq. GRP generated in...
Traffic in some cities has dropped to almost zero This is a hard time for the entire OOH industry, but for traditional boards, you...
The sudden necessity to work from home resulted in an increased need for online communication with colleagues. On the other hand, the growing sense...