Another dose of inspiring campaigns and actions with the participation of Publicis Groupe agencies around the world. This week, it’s new and interesting ideas, from those celebrating lifestyle transformation to simple help for others, all creative and inspiring, sometimes with elements of refreshing humour.
Francesca, Diesel (Publicis Worldwide, Italy)
Debuting with the commencement of Pride Month, “Francesca” is Diesel’s latest expression of their “For Successful Living” spirit. The short film follows a young woman who is assigned male at birth as she transitions through life, in feats both big and small, and achieves her dreams. click
Clone Machine, Coors Light (Leo Burnett, Chicago)
After months of lockdown, “Zoom Fatigue” has become all too real. Our solution? The Coors Light Clone Machine. A digital tool that allows people to replicate themselves in order to briefly escape their never-ending video conference calls and have a beer — all while keeping up appearances. click
Head & Shoulders, Roots (Publicis Worldwide, Brazil)
In partnership with rapper MC Soffia and using graffiti art references, we created a music video with an inspiring message for Brazilian women: to respect who they are and who they want to be, by always respecting their roots. click
Team Girl TikTok, Suncorp (Leo Burnett, Australia)
With the Australian Netball season delayed, we set out to create a sense of togetherness and team spirit among young girls. We put the call out on TikTok and rallied teens from around Australia to participate in the #TeamGirlsChallenge. click
Ingenious Production, Renault (Publicis-Poke, UK)
Given no access to cars, crews or exotic locations, we turned to the Dacia brand’s legacy of ingenious engineering to inspire an ingenious production. Simply put, make a little go a very long way. klik
#TideTraining, Tide (Saatchi &Saatchi, Nowy Jork)
With gyms closed and dumbbells hard to come by, Tide partnered with the NFL to help Americans stay in shape while staying safe by turning Tide bottles into equipment, and players, coaches, cheerleaders and mascots into trainers. click
