All Posts By

Sabina Woś

Marketing & Communications

The video category defends itself against promotional volume drops

No one today is surprised that the demand for video content in the pandemic period has increased by leaps and bounds. For example, in France, television viewing time in April was 30% higher than last year, and in August 11% higher (in Poland in April the increase was 16%, but already in August TV viewing time was lower by 3% and in September by 4.4% compared to last year). It turns out that the greater interest of viewers in the…

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