Inspiring campaigns from Asia

Here are some more examples of interesting campaigns created by Publicis Groupe agencies, this time straight from Asia, which is one of the most important and diverse markets in the world.

Heineken, The Driver’s Fridge
(Publicis Singapore)

Drinking alcohol and driving should never mix. So to promote the launch of its non-alcoholic 0.0 beer, Heineken created a public fridge that could only be unlocked with a car key. Allowing Singaporeans to enjoy a refreshing drink without fear before getting on the road.

McDonald’s, McClassroom
(Leo Burnett Manila)

Inadequate internet coverage and cramped conditions at home, make it difficult for teachers in the Philippines to work. McDonald’s saw this as an opportunity to transform empty party rooms into McClassrooms, providing teachers a safe place to remotely educate their students.

Running Stories
BBH Singapore

Let’s face it: despite the health benefits, running can be boring. Running Stories is the first audio-tainment app that uses live data, such as time and location, to transform popular running routes into the dramatic stage for immersive fictional experiences.

Nescafé, The Red Dragon
Publicis Thailand

To honour Bangkok’s unique Thai-Chinese culture, NESCAFE transformed the new Chinatown MRT from a sterile metro stop into a unique AR experience. By blending Chinese illustration with mobile-enabled AR-technology, it became Bangkok’s new Insta-destination.

Skechers, Keep Moving
Leo Burnett India

As exercise and dance classes were cancelled due to the pandemic, Skechers recruited the help of Bollywood star, Ananya Panday, to create a music video and original soundtrack. Showing everyone that you don’t need a fitness studio to #KeepMoving.

Brappers, Supermodels Under 5’3’’
Publicis Taiwan

Why are runway models always above six-feet tall? Girls under 5’3”, which is the average height of Taiwanese women, were invited to be Brappers’ models to prove their jeans can make anyone feel a few inches taller.