Once again, we’re sharing the positive energy of campaigns created by Publicis Groupe agencies from all over the world. Here are some inspiring and innovative projects that will make you smile and give you a strong dose of optimism for the whole week.
IMPACT Publicis Media/APEX
A short-form documentary series following the powerful stories of six women who are making an extraordinary impact on their communities around the world. It is the show’s goal to inspire, empower, and create a community for people who want to do good things and help others.
Heineken, We’ll Meet Again (Publicis Italy)
Celebrating people’s resilience and creativity over the last year in finding inventive ways to keep the spirit of “going out” alive from the safety of their own homes.
Kellogg’s, Snap’d & Stream (Starcom/Leo Burnett, Chicago)
An original idea for a streaming rewards program, Snap’d & Stream tapped into binge-watching’s growth and tied it directly to commerce for Cheez-It, driving sales among new customers on Amazon.
Renault, Renew (Publicis Conseil)
In recent years, the second-hand market has continued to develop. Both a real fashion phenomenon and a real ecological commitment, many are investing in the circular economy. Renault did not wait for this to become fashionable before selling second-hand vehicles.
NTCU Income, Made Yours (BBH Singapore)
NTUC Income, Singapore’s leading insurer, launches an evolved brand promise ‘Made Yours’, with a single-take nano-drone film that captures unique and intimate everyday moments within a housing complex.