Instagram goes one step further by challenging TikTok. From now on, Reels will appear on the main screen. In addition, the social networking site is making a huge change by focusing on Instagram Shops.
Instagram Reels challenges TikTok
Instagram Reels is the latest feature of one of the largest social networking sites in the world. Reels allows you to record short 15-second videos with the option of adding background music, filters and special effects, similar to the TikTok platform. Facebook has been experimenting with a new form of added content for a long time to compete for the attention of generation Z. Currently, TikTok alone has over 800 million active users, 60% of whom are generation Z.
Instagram Reels is currently available in 50 countries, including the United States, Great Britain, Australia and Japan. The latest re-design of the application resulted in adding the Reels tab directly to the home screen. All this to focus on the young developers, who are setting the further direction of the platform’s development. The service notes that the ongoing pandemic affects the behavior of users, who increasingly more often shoot and add short videos on Instagram.
Instagram develops Social Commerce
As we recently reported, the ongoing COVID-19 pandemic has accelerated the development of online sales in the United States by 5 years in just 6 months this year. Instagram, responding to the market’s needs, decided to add a new “Shop” tab to the home screen. This will allow users to quickly buy products in one place on Instagram. Social Commerce is becoming a growing priority for the Instagram platform with the emergence of a new tab that aggregates new product collections, shoppable videos, posts and recommended articles selected by @shopchannel editors.
Social Commerce is the main trend of 2021
Already today we can clearly state that the theme of 2021 will be Social Commerce. What does this mean for brands, how will this trend change the face of e-commerce? How can we prepare for the upcoming changes? If you want to know the answers to these questions, please subscribe to the CMO Insider newsletter. An article about Social Commerce will soon appear on our website.