Publicis Commerce, as the first agency in Poland specializing in eCommerce, has entered into a close partnership with GS1, an international organization that standardizes and certifies processes for creating materials for eCommerce activities.
Publicis Commerce, through effective cooperation and knowledge sharing with GS1 and the evaluation of eCommerce materials creation processes, will be able to offer the production of materials for all available digital channels and platforms with full GS1 certification to its clients. The certification will cover the creation of all types of product images (primary, secondary and mobile hero) as well as rules of taxonomy and file naming.
The partnership with GS1 complements the high quality criteria of Publicis Commerce services with a guarantee of compliance with global standards for creating eCommerce materials. Thanks to the partnership with GS1, our clients increase the conversion of visits to product pages with a simultaneous reduction of the rejection rate, increase in search rankings and brand recognition. An additional benefit is the re-usability of content between markets– says Rafał Bauer, Group eCommerce Design Director at Publicis Commerce.
Publicis Commerce, as a GS1 partner, will also participate in the creation and implementation of key standards for online product presence.
Publicis Commerce is part of Publicis Groupe in Poland. The agency employs nearly 400 people and serves dozens of the largest global advertisers, such as Unilever, Deimler, BP, Nivea, Microsoft, Mondelez, GSK, General Mills and several hundred brands from its Polish office, offering them comprehensive eCommerce services, ranging from strategic and consulting support, through managing, auditing and optimizing brand content across platforms of the world’s most important online retailers (Amazon, Walmart), to running paid media campaigns and activations across eCommerce platforms and retail SEO, Web/Mobile dev/ops and content maintenance across brands’ web platforms, UX and web design.