All Posts By

Piotr Ruszak

“You Are What You Buy” Retail Trends 2023 Unveiled in Central & Eastern Europe: A Collaboration between Publicis Groupe CEE and GWI

Piotr Ruszak 7 December 2023

Publicis Groupe Central & Eastern Europe (CEE) has joined forces with GWI, the global consumer research platform, to unveil a rare insight into Central & Eastern European consumers’ behavior in the retail trends report “You Are What You Buy”. This comprehensive study draws from GWI’s world-renowned survey on online consumer behavior, featuring data from internet users aged 16-64 in Bulgaria, Czech Republic, Hungary, Poland, and Romania. The global edition of the same report covers a total of 52 markets, 950,000+…

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Business

Pubicis Groupe to acquire Profitero

Publicis Groupe announces the acquisition of Profitero, a leading SaaS global ecommerce intelligence platform helping brands accelerate commerce sales and…

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Business

How startup products build Publicis Groupe’s client communications

The leaders of the NextTechNow program at Publicis Groupe: Marta Zuska and Krzysztof Sobieszek, are interviewed by Piotr Ruszak Chief…

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Business

Publicis Groupe Central & Eastern Europe Elevates Power of One Offering via Le Pont

Seamless Connectivity to its CEE-based Centers of Excellences via a single point of contact; World-Class Expertise; Experienced, Proven Business Leadership.…

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Marketing & Communications

Marketing with no boundaries

Marta Macke, Founder & CEO Shortlist Consulting & CMO Summit by Shortlist was interviewed by Piotr Ruszak, Chief Communications Officer…

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Data & Technology

It’s not worth waiting for a return to normality

Piotr Ruszak, Chief Communications Officer Publicis Groupe Polska, talked to Jowita Michalska, founder of Digital University, about technology meta trends…

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Business

EFFIE 2021 – in Tough Times We Go Back to Our Roots

Piotr Ruszak, Chief Communications Officer at Publicis Groupe Polska, talks to Paweł Tyszkiewicz, Managing Director of SAR, about this year’s…

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Business

Publicis Commerce as the First in Poland with an International GS1 Certificate

Publicis Commerce, as the first agency in Poland specializing in eCommerce, has entered into a close partnership with GS1, an…

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Business

Publicis Groupe invites startups to new accelerator program

NextTechNow is an accelerator program operating within Publicis Groupe’s Business Transformation department. The program aims to help startups scale their…

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Business

Vault- New Tool to Optimize Brand Media Mix Investments and Estimate Campaign Business Results

Publicis Groupe is offering its clients access to a new tool called Vault, which predicts the business performance of media…

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Business

About helping in a pandemic – interview with Łukasz Kościuczuk from the Rak’n’Roll Foundation

Łukasz Kościuczuk, who is responsible for organizing financial support from donors in the Rak’nRoll Foundation, talks to Piotr Ruszak Chief…

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Business

The heads of marketing are coming back – interview with Beata Golubińska from Ringier Axel Springer Polska

Beata Golubińska, Managing Director/ Creation&Delivery, Ringier Axel Springer Polska was interviewed by Piotr Ruszak, Chief Communications Officer Publicis Groupe Poland.…

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Business

Digital Transformation as a test of the ability to cooperate in a Company – interview with Maciej Herman, CEO LOTTE Wedel

The growing awareness of consumers, their expectations towards brands, increasing competitiveness in the area of innovation and communication – these…

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