All Posts By

Piotr Ruszak

Publicis Groupe CEE launches The Vault: A cutting-edge tool for precision marketing investment optimization

Piotr Ruszak 6 May 2024

Publicis Groupe Central & Eastern Europe (CEE) announces the launch of The Vault, an innovative media optimization solution powered by A.I. The Vault leverages advanced econometric models and artificial intelligence algorithms to empower clients to make more informed decisions on allocation of marketing budget, thereby maximizing return on investments and achieving better business results. A multi-market tool that has been developed across CEE markets’ econometrics, The Vault is designed to bring value for local clients as well as MNC clients…

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Bez kategorii Consumer

“You Are What You Buy” Retail Trends 2023 Unveiled in Central & Eastern Europe: A Collaboration between Publicis Groupe CEE and GWI

Publicis Groupe Central & Eastern Europe (CEE) has joined forces with GWI, the global consumer research platform, to unveil a…

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Business

Pubicis Groupe to acquire Profitero

Publicis Groupe announces the acquisition of Profitero, a leading SaaS global ecommerce intelligence platform helping brands accelerate commerce sales and…

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Business

How startup products build Publicis Groupe’s client communications

The leaders of the NextTechNow program at Publicis Groupe: Marta Zuska and Krzysztof Sobieszek, are interviewed by Piotr Ruszak Chief…

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Business

Publicis Groupe Central & Eastern Europe Elevates Power of One Offering via Le Pont

Seamless Connectivity to its CEE-based Centers of Excellences via a single point of contact; World-Class Expertise; Experienced, Proven Business Leadership.…

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Marketing & Communications

Marketing with no boundaries

Marta Macke, Founder & CEO Shortlist Consulting & CMO Summit by Shortlist was interviewed by Piotr Ruszak, Chief Communications Officer…

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Data & Technology

It’s not worth waiting for a return to normality

Piotr Ruszak, Chief Communications Officer Publicis Groupe Polska, talked to Jowita Michalska, founder of Digital University, about technology meta trends…

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Business

EFFIE 2021 – in Tough Times We Go Back to Our Roots

Piotr Ruszak, Chief Communications Officer at Publicis Groupe Polska, talks to Paweł Tyszkiewicz, Managing Director of SAR, about this year’s…

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Business

Publicis Commerce as the First in Poland with an International GS1 Certificate

Publicis Commerce, as the first agency in Poland specializing in eCommerce, has entered into a close partnership with GS1, an…

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Business

Publicis Groupe invites startups to new accelerator program

NextTechNow is an accelerator program operating within Publicis Groupe’s Business Transformation department. The program aims to help startups scale their…

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Business

Vault- New Tool to Optimize Brand Media Mix Investments and Estimate Campaign Business Results

Publicis Groupe is offering its clients access to a new tool called Vault, which predicts the business performance of media…

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Business

About helping in a pandemic – interview with Łukasz Kościuczuk from the Rak’n’Roll Foundation

Łukasz Kościuczuk, who is responsible for organizing financial support from donors in the Rak’nRoll Foundation, talks to Piotr Ruszak Chief…

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Business

The heads of marketing are coming back – interview with Beata Golubińska from Ringier Axel Springer Polska

Beata Golubińska, Managing Director/ Creation&Delivery, Ringier Axel Springer Polska was interviewed by Piotr Ruszak, Chief Communications Officer Publicis Groupe Poland.…

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Business

Digital Transformation as a test of the ability to cooperate in a Company – interview with Maciej Herman, CEO LOTTE Wedel

The growing awareness of consumers, their expectations towards brands, increasing competitiveness in the area of innovation and communication – these…

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