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Piotr Ruszak

Business

How startup products build Publicis Groupe’s client communications

The leaders of the NextTechNow program at Publicis Groupe: Marta Zuska and Krzysztof Sobieszek, are interviewed by Piotr Ruszak Chief Communications Officer of Publicis Groupe. Piotr Ruszak: A year has passed since the Polish edition of NextTechNow, a scaleup program targeted at startups was reactivated, has it managed to achieve its goals? Have the main objectives changed since the inception of the program? Krzysztof Sobieszek: Our main goal from the beginning was to work with startups to create scalable products…

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