The value of the advertising market in the first three quarters of 2023 was close to PLN 8.3 billion and was higher by 7.1%...
The value of the advertising market in the first three quarters of 2023 was close to PLN 8.3 billion and was higher by 7.1%...
Publicis Groupe has obtained certification of all major Google tools in the area of Google Marketing Platform, thereby joining the narrow circle of the...
Publicis Groupe announces the acquisition of Profitero, a leading SaaS global ecommerce intelligence platform helping brands accelerate commerce sales and profitability. Profitero’s solutions provide...
The leaders of the NextTechNow program at Publicis Groupe: Marta Zuska and Krzysztof Sobieszek, are interviewed by Piotr Ruszak Chief Communications Officer of Publicis...
Advertising expenditure by over-the-counter (OTC) healthcare brands in 13 key markets* will expand by 7.6% in 2022 and 5.0% in 2023, according to Zenith’s...
The concept of “sustainable development” entered the public space for good in 2015 when the United Nations announced 17 goals to build a better...
In recent years ecology has most probably already been considered in every possible aspect of life. Awareness is growing with each passing year, so...
Seamless Connectivity to its CEE-based Centers of Excellences via a single point of contact; World-Class Expertise; Experienced, Proven Business Leadership. Publicis Groupe Central and...
Travel adspend will grow two to six times faster than the ad market as a whole from 2021 to 2023 The travel ad market...
Looking at the home appliances industry from the perspective of the last 1.5 years, it’s safe to say that despite massive social and economic...
Employees have learned the taste and possibilities of working from home. They got used to it, they arranged their day according to their own...
Not too long ago, you could come across articles on many websites and social media predicting the end of the CMO role as we...
The topic of the pandemic and its impact on the way we shop has been discussed many times. Just as often the authors of...
Brand purpose is a concept that is sometimes defined in several ways. Sometimes it is the purpose of a brand’s existence, the reason why...
The pandemic has forced many companies to completely reorganize their work. It has also shown that employees with new skills will be needed in...
Piotr Ruszak, Chief Communications Officer at Publicis Groupe Polska, talks to Paweł Tyszkiewicz, Managing Director of SAR, about this year’s EFFIE competition Piotr Ruszak:...
Publicis Commerce, as the first agency in Poland specializing in eCommerce, has entered into a close partnership with GS1, an international organization that standardizes...
Agata Kwaśniewska CEO of ReaktorX, CEE’s leading startup accelerator talks to members of the NextTechNow team at Publicis Groupe: Marta Zuska, Beata Szcześniak and...
NextTechNow is an accelerator program operating within Publicis Groupe’s Business Transformation department. The program aims to help startups scale their solutions among the group’s...
The competencies organizations need for successful transformation In the first article in the series (link), we focused on analyzing which of the key challenges...
Some experts note that the current wave of digital transformation in many ways resembles the way doctors respond to acute medical conditions. Quick and...
PTBRiO conference summary “Rebellious Brands” Rebellion is now strongly present in social life. We observe the escalation of tensions and the fact that today...
Soon there will be no more “3rd party” cookies in the Chrome browser (the last major one that still supports them). We don’t know...
There is no doubt that the pandemic that has been sweeping Poland for a year now has dramatically changed the way we use media....
In short, digital marketing as we know it to date will change in virtually every way. Campaign targeting, created segmentations or persona based on...
Monika Krawiec- Zaworska, Chief Talent Officer at Publicis Groupe, talks to Paweł Baranowski, consultant at Egon Zehnder, a global management consulting and leadership recruitment...
Publicis Groupe is offering its clients access to a new tool called Vault, which predicts the business performance of media campaigns depending on the...
Coopetition as a strategy for building competitive advantage or achieving a common goal. COOPETITION is a neologism combining the words cooperation and competition, used...
Łukasz Kościuczuk, who is responsible for organizing financial support from donors in the Rak’nRoll Foundation, talks to Piotr Ruszak Chief Communication Officer, Publicis Groupe...
Last week the third edition of the report by the Zenith agency’s Business Intelligence team was released. In this edition we made an attempt...
Zuzanna Skalska, analyst and researcher of trends and changes that also motivate business changes, was interviewed by Ewa Zakrzewska, Innovation and Curiosity Leader at...
The new law is supposed to be an answer to problems overworking in the remote working model. The European Parliament has voted for the...
The basic rules of retail don’t change as much as it may seem – getting your product in front of the shopper is key...
I have been working closely with e-commerce for more than a dozen years. That’s how long I’ve been dealing with the topic of Amazon,...
The no-waste trend – defined as a lifestyle where people try to generate as little waste as possible in order not to harm the...
March 2020. The first days of the closing of the global economies were a moment of huge uncertainty and unbridled fear in decades. But...
Until recently, heated discussions have been held, both locally in Poland and globally, whether esports is a sport. About halfway through last year, which...
Beata Golubińska, Managing Director/ Creation&Delivery, Ringier Axel Springer Polska was interviewed by Piotr Ruszak, Chief Communications Officer Publicis Groupe Poland. Piotr Ruszak: Will the...
A lot has been said about the need to protect privacy and the changes that are or will be introduced in the near future....
In 2002 The Economist wrote that innovation is considered to be the most important component of any modern economy, and that it is innovation...
The year 2020 has very tangibly made us familiar with the concept of DISRUPTION, through our own experience. The pandemic forced us to revolutionize...
The average time spent with linear TV increased in the autumn in line with the seasonality of the line-up, but this year it was...
How can one present the latest clothing collection in the times of lockdown and limited possibilities of organizing fashion shows in an original manner?...
The approaching end of the year is an ideal time to set trends for the coming 2021. Social Commerce is the next big thing...
The net value of the advertising market in Poland after three quarters of 2020 amounted to nearly PLN 6.1 billion, which means a decrease...
Says Anna Grabowska, Chief Commercial Officer, Vice President of the Management Board at Żabka Polska, who spoke with Beata Szcześniak, CEO of Spark Foundry. ...
“The only constant thing is change” – Heraclitus of Ephesus Within the framework of another webinar conducted by Google under the common name of...
For the owners of catering, the date of October 24 is significant. That was the day that the new restrictions came into force, according to...
Data analysis should have a purpose, be set on the right foundation and always be conducted with adaptation in mind. We have neither the...
The growing awareness of consumers, their expectations towards brands, increasing competitiveness in the area of innovation and communication – these are the elements that...
The pandemic slowed down or perhaps drowned out the ticking of the ecological bomb. Many climate projects are postponed because of the fight against...
The Publicis Groupe Manifesto, implemented on a daily basis by all the Agencies that make up our organization, sets a key direction for all...
Izabela Głodek, Marketing Director and Board Member at The Coca-Cola Company, was interviewed by Piotr Piętka, co-CEO Publicis Groupe Poland. Piotr Piętka: What could marketers...
Much has been said about the branches that lost during the pandemic. The event or tourist industry is in crisis. The catering industry cannot...
In the first part of the article we took note of the warnings made by Eric Schmidt, a former executive chairman of Google and...
According to the latest IBM data, the pending COVID-19 pandemic has accelerated the development of online sales in the United States by 5 years...
Sanitary restrictions, which appeared in connection with the pandemic, have their implications not only in our everyday life (how many times have you forgotten...
We are used to thinking that innovations and the best examples of modern business should be found in the United States, in the Silicon...
At the end of 2019 the online food delivery market amounted to PLN 1.3 billion and its value for 2020 was set at PLN...
1.Shopping cart reset Macroeconomic changes influence purchasing decisions, however new habits do not build up in weeks, but rather over months or even years....
After a period of several months of lockdown, the HoReCa industry is trying to regain its lost strength. Not only do they support consumers...
Apple will officially issue the new version of its mobile operating system sometime in September. We already know quite much about the features introduced...
We already know that the lockdown and the crisis related to the pandemic had an impact on online shopping – many users, including people...
Gartner’s annual report on the allocation of marketing budgets was recently published. Its natural background in 2020 is the pandemic crisis. The report shows...
For about two weeks now, we have been observing quite a bit of confusion with TikTok. The American administration has announced that one of...
In business terms, we usually think of social media as tools that we can use to build relationships between our brands and consumers.Perhaps LinkedIn...
The business uncertainty caused by this year’s crisis may be crucial for the even faster development of the marketing technology industry than before. The...
No one has any doubts that the pandemic has required many industries to adapt their businesses to the new reality. Petrol stations that are...
Amazon will probably enter Poland soon. Facebook Shops will open soon after. However, the rudder, sailor, ship, and even the sea of Polish e-commerce...
The subject of a lease may be all tangible, movable or immovable things, which are used for conducting business activity. Does a bicycle meet...
At the beginning of May, an article appeared in the Wall Street Journal, indicating that the Covid-19 pandemic could result in a death of...
Poland, following other EU countries, has opened its borders to tourists from the Schengen Area, and – going a step further – has resumed...
MyZbieramy.pl is a popular website that enables “regular consumer” to harvest fruits by themselves. Farmers and orchard owners invite, via the free website’s announcements, to...
The book market in Poland is one of the most affected by lockdown. According to Library Analysis, the turnover of publishers and booksellers could...
Let’s start with the numbers. And huge ones! Facebook already has over 2.4 billion users worldwide, of which 1.6 billion use the app every...
Spotify has built up its position in the podcast market in a fairly short time. They bought a podcast production site, several networks with...
Pinterest is one of the channels that gains a lot during covid lock-down. The website is probably mainly associated with searching for wedding, travel...
The pandemic has shown the importance of supporting each other. Support was provided not only to hospital employees, officers or paramedics who received warm...
Let’s start from the beginning – what is crowdfunding? It is a form of financing various types of projects by the community that is...
Facebook bought Giphy, a website that is used by a lot of people to make their conversations more attractive, and which is connected to...
A statement that has often been repeated during the last weeks is that a global pandemic situation is significantly accelerating digital transformation. This is...
Until now, many brands did not feel the need to cooperate and preferred to do marketing on their terms. It seems that in the...
It is true, we will soon be able to visit hairdressers or go to the restaurants, but millions of children will still stay at...
Poles are one of the five nations that are most afraid of deterioration of the economy due to the coronavirus pandemic. Every fifth of...
As Nielsen informs, based on data from the Retail Panel, week # 17 (20-26.04) showed that removing the first restrictions in stores (since this...
According to a report prepared by Listonic during the lockdown, products from the desserts and baked goods category were incredibly popular. In the first...
1. NEW INSTALLMENT OF “PRICE WARS” Deteriorating consumer sentiment triggered an immediate change in the marketing activities of leading retail chains. The first significant...
An essential fashion accessory of 2020 outfit is undoubtedly the face mask. It is true that to meet the sanitary requirements; it is enough...
From the turn of January and February, the number of page views devoted to online shopping increased by 45.7%. The time users spend on...
At the time of the start of the global lockdown, one thing was sure: that Netflix, like other streaming platforms, will significantly increase in...
“Small businesses” suffer most as a result of restrictions introduced by you around the world in the fight against the Covid-19 pandemic. According to...
The COVID-19 pandemic has affected all areas of business operations from demand through logistics and sales, to production. Therefore, one should expect that the...
The gaming industry is experiencing its golden era during a pandemic. The popularity and time spent on this form of entertainment is growing (as...
According to Puls Biznesu, there are 2,500 fitness clubs in Poland. They all had to close in mid-March after the government announced restrictions on...
Brands react differently to the global epidemic. Help in the fight against COVID-19 takes various forms, and more importantly, the barriers that generally prevent...
Allegro launched its e-commerce platform on December 13, 1999, and from the very beginning, the site recorded dynamic increases in all business parameters. Therefore,...