Publicis Groupe Central & Eastern Europe (CEE) has joined forces with GWI, the global consumer research platform, to unveil a rare insight into Central...
Publicis Groupe Central & Eastern Europe (CEE) has joined forces with GWI, the global consumer research platform, to unveil a rare insight into Central...
On the Polish market, gaming marketing still represents a small percentage of communication budgets and we have been observing interest in the use of...
In a country where there are about 19 stores per 10 thousand residents and a statistical Pole visits an average of over 4 different...
The recently published CBOS survey on Poles’ attitude towards second-hand products clearly shows the changes that have taken place in society since 2008, when...
Nearly half of Poles plan to go on vacation this year, and the vast majority will spend it in Poland. What are our attitudes...
The 32nd Summer Olympic Games in Tokyo, delayed for a year by the pandemic, have just started, with the first competitions taking place on...
In the work of a marketer it is especially important to understand human behavior. As Philip Kotler used to say: “The most important thing...
54% of Poles intend to watch the Euro 2020 matches, as shown by the latest HX Study, conducted by the Starcom media agency in...
Nearly three-quarters of Polish Internet users declare that they regularly participate in online meetings, according to the HX Study conducted by the Starcom media...
Let’s all take a bolder stand for diversity and act about it. Let’s show our commitment to equality and this May 2021 celebrate the...
2020 is a period of huge challenges on the market, which also affected the food category.In the latest Zenith Business Intelligence – FMCG Food...
For more than a year, people around the world have been condemned to sit at home, with no access to entertainment and limited mobility. ...
The effects of a pandemic can be discussed for hours, but how do they translate into sales orientation and consumer buying patterns? Let’s start...
One year has passed since the introduction of the epidemic emergency in Poland. It happened exactly on March 13, 2020, and the year 2020...
Being a conscious customer is no longer niche or too progressive. What was once a whim, a fad, is becoming a major trend in...
During the subsequent edition of Google webinars 5 search engine trends were presented which, in the opinion of the Google research team, will fundamentally...
Here are some more examples of interesting campaigns created by Publicis Groupe agencies, this time straight from Asia, which is one of the most...
The year 2020 has shown us how changeable the modern reality can be. One may wonder, to what extent does it even make sense...
According to research, Poles are the most stressed nation among European countries. According to the “Workforce View in Europe 2019” report, we are mainly...
The sugar tax is one of the fees that, in theory, is supposed to contribute to reducing social problems. It was created in order...
Although our service has broadened its scope of topics in recent months, it was intended as a compendium of knowledge about marketing in the...
Grounded by a lockdown and a closed kindergarten for the kids, I am sitting home in the afternoon for the seventh time, bored, and...
How the retail industry responded to changing consumer needs in the year of the pandemic The year 2020 was quite a challenge for marketers. ...
The end of November is the beginning of the Christmas shopping season. It starts with Black Friday, which has ceased to be an event...
One of the industries for which the effects of the pandemic were and still are painfully felt is the broadly understood automotive industry, and...
The text is based on the Family of the Future report (Nationale Nederlanden). The further digitization of our lives is inevitable. The most modern...
In July we quoted the results of cinema attendance after the lifting of the restrictions. A few months ago, unfortunately, the forecasts were not...
The pandemic, lockdown, drop in demand, recession – this is a natural explanation for reductions in employment, which many companies decided to do. The...
One of the companies that can most fully collect data about mood and behavioural changes is of course Google, among other things through its...
Poles are in much less debt than before the pandemic. Although after a deep collapse in the number and value of loans granted in...
Since our newsletter andCMO Insider are mainly read by adults, once in a while we consider it appropriate to address a so-called “adult” topic....
Changes in consumers’ shopping habits in connection with the pandemic have been under constant observation of research companies and analysts for many weeks. At...
In the conditions of isolation, we limited our trips to restaurants and meals outside the house. During the pandemic, some of us decided to...
Last week proved that the COVID-19 pandemic is not in reverse at all, although consumer purchasing behaviour indicates relative optimism. As the Listonic shopping...
One of the possible ways of dealing with the overwhelming world is meditation, i.e. focusing on yourself, your breath, for a short time, trying...
Deloitte shared the latest results of the “Global State of the Consumer Tracker” – its cyclical survey, which is conducted every two weeks. The company...
The term “Zero Touch Retail” has recently become widespread, which is an idea that has a huge impact not only on how stores operate,...
For a few months, we switched outings to restaurants for meals with home delivery, and trips to the cinema for home cinema and catching...
According to psychologists, extreme situations, such as a pandemic, foster a change in shopping behaviour, weaken loyalty to previously preferred brands and open up...
Weeks and months spent in their own homes have made millions of people around the world want to “break out” of their four walls...
Pandemic is a catalyst for many processes that existed before; however, weren’t able to develop quickly enough. An example is cash payments, which, despite...
At a time when an invisible virus is waiting for us asleep on door handles, tomatoes, tickets, and payment terminal keys, non-contact technology is...
Another dose of inspiring campaigns and actions with the participation of Publicis Groupe agencies around the world. This week, it’s new and interesting ideas,...
We have already got used to the dynamically growing popularity of TikTok. We are also not surprised by the rapid increase in consumption of...
Pre-pandemic estimates indicated an increase in online sales to PLN 70 billion, which would be an impressive result, compared to 2019 ‘only’ 50 billion....
The Hiper Com Poland analytical and research agency shared an interesting report in which it shows which categories were particularly supported by retail chains...
Players have been waiting for weeks for Sony to finally reveal the new console and a set of dedicated games. Fans’ wishes were fulfilled...
The current situation is a severe problem, and such a tone dominates in communication. The main issues relate to health or the economy. Feelings...
The gradual calming down of the pandemic in Europe and the first signals of lifting restrictions on flights and crossing borders caused Poles to...
The famous quote by William Gibson says that “the future is already present; it’s just not evenly distributed.” The same is true about the...
In the world of medicine, there is a belief that one of the mechanisms of the human psyche to suppress negative emotions is reaching...
1. THE BLEAK VISION OF THE SEROTONINE AUTHOR … “I don’t believe in declarations for a second that” nothing will be the same as...
We usually associate deepfakes with falsifying video content, putting manipulated content into someone’s speech, using it mainly in politics, and probably in porn. But...
· Today, a little more seriously. The pandemic topic has been dominating Polish media for several months now, the vast changes, aimed at flattening...
Twenty years ago, Leonard Lauder, observing the development of the economic crisis in the USA and analyzing previous periods of recession, created the foundation...
Once again, we have prepared an analysis based on data publicly shared by Google. In this issue, however, we focus on grocery stores and...
Nielsen published subsequent data from its retail panel, through which the company analyzes the consumer behaviour of Poles in the era of pandemics.The grand...
We associate podcasts with audio-only experience, but research conducted by the Publicis Groupe in Warsaw shows that the most popular website where Poles listen...
After blocking ads that don’t meet Coalition for Better Ads’ recommendations, Google announced that it would block ads that consume too many computing resources....
Innovation does not have to mean the invention of new technology, sometimes it is the use of what is already known in a way...
McKinsey analyzed data provided by MIYA – China’s leading mobile payment provider – from 31,000 stores and over 500 million transactions conducted by over...
1. What changes did remote work start? A report from Box, a software company, shows that one of the first “victims” of switching to...
How will we live after the pandemic? What will our consumer attitude be? The letters L, V, U, may have all the answers, because...
Although the design “In Poland we don’t say …” has only been used in our social media for a short time, on Google you...
In The Street survey conducted on 3-5 May, we asked respondents whether, due to changing economic situation in Poland and the world, their grocery...
Accenture has published a quantitative research report in which it identifies five types of attitudes caused by a pandemic. They are worth knowing –...
Thanks to data publicly shared by Google, we analyzed how Poles reacted to the opening of forests and whether the long May weekend encouraged...
We all observe how many industries, such as events, hotel and catering, have frozen in recent months.In the Bank Pekao report entitled “Economy during a pandemic....
At present, everyone more or less agrees that the pandemic has significantly impacted consumer behaviour and that these changes will be permanent in many...
The McKinsey report is based on sentiment analysis in 40 countries around the world – including Poland. The survey shows the perception of the...
The world of “new normality” has accelerated its pace. The pandemic has been a catalyst for changes and trends changing reality even faster than...
We have become accustomed to the disadvantages of a pandemic. That is why we pay more attention to our future, especially when isolation is...
Nielsen published interesting results of changes in shopping behaviour of Poles in the pre-Easter period. Each of these numbers is an interesting piece of...
Over 50 million downloads of Houseparty over the past month, number one in the rankings of social applications across 82 countries – these are...
The current experience of a pandemic has undoubtedly knocked us out of everyday functioning. It continues, and we are more and more aware of...
Most of the world has joined the fight against the spread of COVID-19 through entire country lockdowns and home quarantine. As a result, millions...
Ongoing restrictions have brought back to Polish stores a phenomenon that has long been unseen – queues at the entrance Carrefour decided to help...
Just hearing the phrase “Mom, Dad I’m bored” can make a lot of us crazy. Parents try to organize children’s time so that they...
Interest in ecology has clearly dropped, as can be seen from the Google Trends data: Unfortunately, the pandemic diverted attention from concern for the...
Usually, each new trend goes through a process of so-called diffusion, according to E. M. Rogers’ well-known innovation diffusion model. First, the trend is...
Pornhub actively supports important social campaigns. He recently published a movie that encouraged taking care of the planet (click), and now uses its popularity...
Many of us must remain at home in connection with the epidemic. On the one hand, we see more and more materials about the...