INNOVATION Interior arrangement can be quite a challenge. If we don’t have a designer to help, if we want to do something that will...

From sharing laughs to sharing insights, this week’s campaigns shows the breadth of work around the Publicis Groupe. Renault, California, Publicis Conseil Renault is...

We present further examples of interesting campaigns that were created with agencies belonging to Publicis Groupe from different corners of the world. In this...

INNOVATION We discuss data from all angles – how to collect it, how to analyze it, how to use it, how to deal with...

In this edition, we’re sharing some positive and inspiring campaigns from around the Groupe. McDonald’s new spot shows how laughter can bring us together,...

INNOVATION While Google recently announced a delay in blocking 3rd party cookies until 2023, many digital players have already begun to prepare for the...

Unfortunately, the pandemic made us wait a long time for the next edition of Cannes Lions, but after two years the festival returned and...

The most coveted statuettes in the world of advertising have been handed out. Cannes Lions 2020/ 2021 was marked by value marketing. It’s hard...

Once again, we’re sharing the positive energy of campaigns created by Publicis Groupe agencies from all over the world. Here are some inspiring and...

INNOVATION Listening to music makes us sink into it or use it as a background for our thoughts. However, advertisements can throw us out...

Get funky with an extra face from Funky Buddha, find “the one” with Ladbrokes, and watch Ice-T and “Stone Cold” Steve Austin make some...

This week we’re taking a look at some more ideas and interesting campaigns created by agencies from Publicis Groupe. And these include an ingenious...

The International ANDY Awards, the first show of the year, celebrate the ideas, craft, innovation and brave thinking that pushes our industry forward. As one...

“The world is changing, the sun is setting, and vodka is running out” wrote Andrzej Sapkowski in his novel. As far as vodka is...

Patrycja Sławuta, Social Psychologist, Founder at SelfHackathon was interviewed by Ewa Zakrzewska, Innovation and Curiosity Leader at Publicis Groupe. Ewa Zakrzewska: Modern and complex...

We will hear a different answer in Hollywood or Netflix studios – where the importance of sound has been understood for a long time...

Enjoy another dose of positive inspiration from several campaigns created by Publicis Groupe agencies around the world. Changing culture by doing things differently, or...

Deepfakes are a solution that does not have a good press and there is a lot of talk about the threat they pose. They...

Social change, increasingly strong emancipatory and equality trends, the voice of a younger generation that is more sensitive to issues of exclusion and inequality...

The arrival of spring is always accompanied by the feeling of a new beginning and positive vibes. For those who need stronger motivation than...

At the beginning of February we wrote about global consumer trends in 2021, the first of which was redefining health. The presentation of this...

What to do when the benefit of your product is refreshment, in your advertisements you show a bottle of beer cooled down, but sellers...

The beginning of the year is always a celebration for technology fans – this is the time when CES is always held. This year,...

A big dose of inspiration is a great way to start the new year. Here are some captivating campaigns created by Publicis Groupe agencies...

Interview with Bruno Bertelli, Global CCO of Publicis Worldwide Advertising has always tried to reflect and intersect with culture by trying to appeal to...

INNOVATION This time a handful of inspiration for meaningful innovation. Collected examples from many parts of the world showing trends related to inclusiveness on...

The duo Ultimate Grey + Illuminating Yellow have been announced as the New Colors of the Year. The first one symbolizes strength, perseverance and...

We can boldly call the year 2020 the year of e-commerce.  However, it had moments, which are closer to the first decade of the...

Review of initiatives and products created by influencers in 2020 The year 2020 will go down in history as a time in which for...

INNOVATION This time, a solution that has just emerged and is available on a limited scale, but is so interesting that I decided to...

INNOVATION Screen time is quite a challenge for adults and even more for children. In recent months, everything is upside down, but parents are...

The year 2020 is marked by pandemics and the fight against the virus. However, there are still voices that the fight for the environment...

Instagram goes one step further by challenging TikTok. From now on, Reels will appear on the main screen. In addition, the social networking site...

The music industry was one of the ones that the pandemic initially hit the hardest.  Festivals, smaller and larger tours, meetings with artists or...

Inspirations are never too much, especially as they stimulate our creativity. Here are some examples of campaigns and inspiring initiatives of agencies belonging to...

INNOVATION This time, a look at innovation from a slightly different angle. Everything that we use and that surrounds us was first designed at...