The concept of “sustainable development” entered the public space for good in 2015 when the United Nations announced 17 goals to build a better future for all. The Agenda for Sustainable Development was developed by 193 countries and all of them have committed to its implementation. The goals presuppose the coherence of three key elements: economic growth, social inclusion and environmental protection. The UN emphasizes that all of these components are interconnected and all are important to achieving the well-being…
Ewa Zakrzewska
INNOVATION Interior arrangement can be quite a challenge. If we don’t have a designer to help, if we want to…
INNOVATION We discuss data from all angles – how to collect it, how to analyze it, how to use it,…
INNOVATION While Google recently announced a delay in blocking 3rd party cookies until 2023, many digital players have already begun…
INNOVATION Listening to music makes us sink into it or use it as a background for our thoughts. However, advertisements…
Patrycja Sławuta, Social Psychologist, Founder at SelfHackathon was interviewed by Ewa Zakrzewska, Innovation and Curiosity Leader at Publicis Groupe. Ewa…
Deepfakes are a solution that does not have a good press and there is a lot of talk about the…
At the beginning of February we wrote about global consumer trends in 2021, the first of which was redefining health.…
What to do when the benefit of your product is refreshment, in your advertisements you show a bottle of beer…
Zuzanna Skalska, analyst and researcher of trends and changes that also motivate business changes, was interviewed by Ewa Zakrzewska, Innovation…
The beginning of the year is always a celebration for technology fans – this is the time when CES is…
In 2002 The Economist wrote that innovation is considered to be the most important component of any modern economy, and…
INNOVATION This time a handful of inspiration for meaningful innovation. Collected examples from many parts of the world showing trends…
INNOVATION This time, a solution that has just emerged and is available on a limited scale, but is so interesting…
INNOVATION Screen time is quite a challenge for adults and even more for children. In recent months, everything is upside…
The end of November is the beginning of the Christmas shopping season. It starts with Black Friday, which has ceased…
In early October, Benedict Evans, a longtime technology market analyst, published a text about the end of the American Internet.…
INNOVATION This time, a look at innovation from a slightly different angle. Everything that we use and that surrounds us…
In the first part of the article we took note of the warnings made by Eric Schmidt, a former executive…
We are used to thinking that innovations and the best examples of modern business should be found in the United…
Apple will officially issue the new version of its mobile operating system sometime in September. We already know quite much…
For about two weeks now, we have been observing quite a bit of confusion with TikTok. The American administration has…
In business terms, we usually think of social media as tools that we can use to build relationships between our…
One of the possible ways of dealing with the overwhelming world is meditation, i.e. focusing on yourself, your breath, for…
At the beginning of May, an article appeared in the Wall Street Journal, indicating that the Covid-19 pandemic could result…
We usually associate deepfakes with falsifying video content, putting manipulated content into someone’s speech, using it mainly in politics, and…
Spotify has built up its position in the podcast market in a fairly short time. They bought a podcast production…
Pinterest is one of the channels that gains a lot during covid lock-down. The website is probably mainly associated with…
What if the gifs that we send every day to friends in messages on various social networks, in text messages,…
If you are sci-fi fans, you’ve probably seen movies or series in which robots gave orders to people, kept order…
Facebook bought Giphy, a website that is used by a lot of people to make their conversations more attractive, and…
We associate podcasts with audio-only experience, but research conducted by the Publicis Groupe in Warsaw shows that the most popular…
After blocking ads that don’t meet Coalition for Better Ads’ recommendations, Google announced that it would block ads that consume…
Innovation does not have to mean the invention of new technology, sometimes it is the use of what is already…
Just hearing the phrase “Mom, Dad I’m bored” can make a lot of us crazy. Parents try to organize children’s…
In addition to significant health problems and business challenges, the coronavirus has brought (or caused) one more severe threat –…
According to Puls Biznesu, there are 2,500 fitness clubs in Poland. They all had to close in mid-March after the…