Data & Technology

Publicis Groupe Poland introduces COMPASS, an innovative tool for automated marketing activity modeling

SW 20 June 2025

COMPASS, developed by YOTTA, a consulting and implementation agency operating in the data and technology sector and part of Publicis Groupe, is now available as an app for semi-automated Marketing Mix Modeling (MMM) analyses. This new analytical tool, based on Google Meridian and Google Cloud Platform, significantly accelerates the analysis and optimization of marketing communications. COMPASS (Cloud Open-Source MMM Platform, Architecture, Software and Service) automates key stages of the modeling process, eliminating the need for clients to possess advanced programming…

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Marketing & Communications

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Marketing & Communications

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Inspirations

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Inspirations

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Inspirations

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Inspirations

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Inspirations

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Inspirations

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Inspirations

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Inspirations

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Marketing & Communications

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Can you imagine communication that is done solely through voice? Not through Messenger, text messages or exchanging sentences in comments…

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Consumer

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Inspirations

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Inspirations

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Consumer

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