All Posts By

Marta Górecka

Marketing & Communications

“Audio is (not) the new video?” – are we dealing with a revolution?

The pandemic and lockdown have revolutionized media consumption in recent months, a different lifestyle and daily routine on part of the audience became an unexpected leap forward for some forms, others had to fight hard for attention and participation while listening and watching. Podcasts were in the first group, their popularity has grown rapidly, which is more proof that we are seeing many more opportunities to listen to them than just while commuting to work – we listen at home,…

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