All Posts By

Marta Górecka

Marketing & Communications

Brand social engagement is not a school assignment

A few months ago business media circulated a reprint of an interview that Patagonia’s CEO Ryan Gellert gave to the Swiss service NZZ am Sonntag – and it caused a stir, even something like a shrug. Patagonia, they said, here’s a brand that says enough to corporate greed, doesn’t want to grow, probably doesn’t want to make money anymore either, wants to save the planet, weaves clothes practically out of ideas and hope for a better tomorrow, even their labels…

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