All Posts By

Agnieszka Kwaśniewska

Marketing & Communications

What’s more important for a brand than having a BRAND PURPOSE? A brand purpose that realistically activates to act

MOVEMENT THINKING as an exemplary framework for activating BRAND PURPOSE Much has been written and said about Brand Purpose in the world of modern marketing. Its importance is evidenced by consumer data, which indicates that when reaching out to brands we are increasingly declaring our desire to support those engaged. For example, in a Weber Shandwick study, 83% of respondents agreed with the statement “It is more important now more than ever to show support for companies that ‘do the…

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