All Posts By

Agnieszka Kwaśniewska

Marketing & Communications

Can an altruist be rich?

The argument over Brand Purpose and its effectiveness as a brand building strategy It has been known for a long time that marketing is not an exact science. It is impossible to define a one-size-fits-all recipe for brand building, as many factors influence the end result.  What works for a new OTC drug brand will work completely differently in the luxury car category.  Even the concept of an effective brand is debatable – what does it really mean and how…

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