All Posts By

Olga Stalewska


16.6 Million Players in Poland. What Does this Mean for the Brand and Why is This Not Enough?

Until recently, heated discussions have been held, both locally in Poland and globally, whether esports is a sport. About halfway through last year, which was exceptional in every way, and not necessarily for positive reasons, the first voices appeared, and it was half joking and half serious, that now esports may be the only sport. Now we know that these are not jokes, but facts. It is esports, after all, that supported television stations which suddenly had holes in their…

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