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Marek Rosłan


“My life… not for Aiur anymore” – or what Blizzard’s implosion is teaching us

On the Polish market, gaming marketing still represents a small percentage of communication budgets and we have been observing interest in the use of gaming itself only for the last few years. And yet, the business of production, distribution and consumption of computer games is, on a global scale, a bigger industry than all other entertainment sectors put together. With the “exclusion” of television, gaming is larger than the revenues of all of Hollywood, streaming music or the rest of…

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