On the Polish market, gaming marketing still represents a small percentage of communication budgets and we have been observing interest in the use of gaming itself only for the last few years. And yet, the business of production, distribution and consumption of computer games is, on a global scale, a bigger industry than all other entertainment sectors put together. With the “exclusion” of television, gaming is larger than the revenues of all of Hollywood, streaming music or the rest of…
On the eve of loosening restrictions and opening up the possibility of vaccinating the next generation, when we are all…
Although our service has broadened its scope of topics in recent months, it was intended as a compendium of knowledge…
The excitement has slowly subsided after the Effie 2020 awards – the most important annual awards in marketing, communication and,…
· Today, a little more seriously. The pandemic topic has been dominating Polish media for several months now, the vast…
Nielsen published subsequent data from its retail panel, through which the company analyzes the consumer behaviour of Poles in the…
Accenture has published a quantitative research report in which it identifies five types of attitudes caused by a pandemic. They…
Searching for clues about the “new world”, altered by the Covid-19 epidemic, is increasingly directing us towards markets that are…
Nielsen published interesting results of changes in shopping behaviour of Poles in the pre-Easter period. Each of these numbers is…