In business terms, we usually think of social media as tools that we can use to build relationships between our brands and consumers.
Perhaps LinkedIn is more useful for us to establish contacts, look for a job and build our market position. Meanwhile, there is a service that we usually underestimate too little in the area of professional development – Twitter. It is much smaller than Facebook – according to recent financial results, it has 186 million users worldwide (vs. 1.8 billion FB users). It also has slightly bigger problems with the financial side of business, so it is starting to look for sources of income other than advertising. During the last presentation of financial results for Q2 2020, Jack Dorsey (CEO of Twitter) confirmed that the organization is working on a subscription solution. It is not yet known how it will work, the works are still in the early stages (in early July there was an announcement recruiting programmers), but I think this time there a paid branch of the service may be created. It is all the more worthwhile to take an interest in this platform now, while it is free, and use it to build your position in the industry, and there is a good chance that it will become the most valuable source of information, analysis, providing access to a lot of wise and experienced experts.
Twitter is not a service where it’s easy to get started – you don’t know who to watch, in suggestions we usually get celebrities in different categories (politics, sport, music, etc.), and these are usually people who unfortunately don’t have many interesting things to write about. However, it is worth taking some time to get to know Twitter, because it gives access to unique content from around the world and allows you to get in touch with people who can contribute a lot to our life and business development. As an encouragement to join the group of twit folk, we have prepared a (subjective) guide to the accounts, which are worth adding to those observed at the beginning:
Advertising:
APG, a community of planners and strategists https://twitter.com/APGLondon
Ryan Wallman, Associate Creative Director at Wellmark https://twitter.com/Dr_Draper
Shann Biglione, Head of the Zenith US strategyhttps://twitter.com/LeShann
Rachel Mercer, Head of the R/GA strategyhttps://twitter.com/rachelmercer
David Griner, publisher of AdWeek https://twitter.com/griner
Marketing:
Mark Ritson, guru https://twitter.com/markritson
Les Binet, guru https://twitter.com/BinetLes
Dave Trott, guru https://twitter.com/davetrott
Byron Sharp, guru https://twitter.com/ProfByron
Wiemer Snijders https://twitter.com/wiemersnijders
Anna Malczewska https://twitter.com/MalczewskaAnna
Jason Goldberg, Chief Commerce Strategy Officer at Publicis Groupe https://twitter.com/retailgeek
Effectiveness Works, a collection of materials on effectiveness prepared by IPA https://twitter.com/EffWorks
Business:
Michał Brański, WP Holding Management Board Member for Strategy https://twitter.com/vxel
Marcel Zatoński, Puls Biznesu journalisthttps://twitter.com/pbzatonski
Katarzyna Latek, Puls Biznesu publisherhttps://twitter.com/KatarzynaLatek
Paul Graham, Y Combinator co-founderhttps://twitter.com/paulg
Krzysztof Pawiński, CEO of Maspex https://twitter.com/kpawinski
Aaron Levie, CEO of Box https://twitter.com/levie
Tobi Lutke, CEO of Shopify https://twitter.com/tobi
Technology:
Benedict Evans https://twitter.com/benedictevans
Emily Chang, Bloomberg journalisthttps://twitter.com/emilychangtv
Carolina Milanesi https://twitter.com/caro_milanesi
Kate Conger, NYT journalisthttps://twitter.com/kateconger
Casey Newton, The Verge journalisthttps://twitter.com/CaseyNewton
Sylwia Czubkowska, editor running Spider’s Web+ https://twitter.com/sylvcz
Scott Brinker, VP Platform Ecosystem at HubSpot https://twitter.com/chiefmartec
CB Insights https://twitter.com/CBinsights
Urszula Zielińska, Rzeczpospolita journalisthttps://twitter.com/u_zielinska
Steve Kovach, CNBC publisherhttps://twitter.com/stevekovach
Kara Swisher https://twitter.com/karaswisher
Innovations:
Eliza Kruczkowska, CIO of the Polish Development Fund https://twitter.com/eliza_k
Vadim Makarenko, Gazeta Wyborcza journalisthttps://twitter.com/sardanapal
DLD Conference https://twitter.com/DLDConference
Matthew Brennan https://twitter.com/mbrennanchina
IDEO https://twitter.com/ideo
Space10 https://twitter.com/space10_journal
Anne Marie Stephen https://twitter.com/annemarie_ams
Media:
Press Magazinehttps://twitter.com/PressRedakcja
Kurt Wagner, Bloomberg journalist https://twitter.com/KurtWagner8
Peter Kafka, Recode Media podcast creatorhttps://twitter.com/pkafka
Lara O’Reilly, Digiday journalisthttps://twitter.com/larakiara
Meg Graham, CNBC journalisthttps://twitter.com/megancgraham
Nikola Bochyńska, Wirtualne Media journalist https://twitter.com/BochynskaNikola
Agencies:
Starcom Polska https://twitter.com/starcom_polska
BBH Labs https://twitter.com/BBHLabs
BBH https://twitter.com/BBHblacksheep
Leo Burnett https://twitter.com/LeoBurnett
Saatchi London https://twitter.com/saatchilondon
Definitely worthwhile, although outside the industry:
Marcin Jakubowski, physicist at Max-Planck-Institut für Plasmaphysik https://twitter.com/jakmarcin
Ray Dalio, founder of Bridgewater Associates, philanthropist https://twitter.com/RayDalio
Adam Grant, Organizational psychologist https://twitter.com/AdamMGrant
Tim Urban https://twitter.com/waitbutwhy
