A few months ago business media circulated a reprint of an interview that Patagonia’s CEO Ryan Gellert gave to the Swiss service NZZ am Sonntag – and it caused a stir, even something like a shrug. Patagonia, they said, here’s a brand that says enough to corporate greed, doesn’t want to grow, probably doesn’t want to make money anymore either, wants to save the planet, weaves clothes practically out of ideas and hope for a better tomorrow, even their labels…
Marta Górecka
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The McKinsey report is based on sentiment analysis in 40 countries around the world – including Poland. The survey shows…
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Usually, each new trend goes through a process of so-called diffusion, according to E. M. Rogers’ well-known innovation diffusion model.…
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