All Posts By

Anna Roman

Marketing & Communications

Why did Ekipa Ice Cream become the new “must have” collectible for generation Z? A recipe for success in communicating to the young

Is a vegan bubble gum-flavored fruit sorbet with popping sugar, created to the tastes of the “Ekipa” Members, the tastiest ice cream in the world?  It just might be – but most of its fell in love with Ekipa Ice Cream long before it hit the stores en masse. The business success and great craze for the new ice cream by Koral is primarily due to a bold and well-thought-out sales strategy – as mentioned by Piotr Gąsiorowski, Koral’s Marketing…

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