According to the HX Study conducted by Starcom and Publicis Groupe’s Data Science department, 74% of Poles watched this year’s European Football Championship, which is in line with official data reported by Nielsen, where the reach of the entire championship in the All 18+ group was 72.3%, and significantly exceeds the declarations from the pre-test of the study, where only 54% of respondents said they would follow the upcoming games. This year’s championship was a long-awaited sporting event, postponed for…
