Pinterest is one of the channels that gains a lot during covid lock-down. The website is probably mainly associated with searching for wedding, travel or fashion inspirations, but it turns out that it is also a place people reach for to find ideas for dishes to prepare at home, ideas for entertainment for children who can not go to kindergarten whether to school or ways to make our apartment more attractive (since we’ve been sitting there all day). Pinterest has been developing its advertising offer and buying products for some time, and now you can see how such solutions can be useful to marketers during a pandemic.
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Pinterest says lockdown is fuelling an appetite for discovery as it eyes media budgets
