All Posts By

Michał Desowski

Marketing & Communications

Social media. Yes, TikTok, Walt

Kevin Mayer, responsible for the success of the new Disney Plus streaming service (50 million subscribers in 5 months) filed a resignation. Not because something is not OK with Disney, but rather because something is very OK with TikTok, the company he became president of. “This strange application for kids to create videos that neither boomers nor millennials understand” ceases to be “strange” as quickly as ByteDance’s market share increases in China – from 5% in 2017 to 22% last…

Read Now