All Posts By

Marcin Skrzypek

Data & Technology

How not to lose trust in our brand

How does one reconcile the need to collect more and more data about the consumer and not misappropriate their trust in the brand? According to a survey conducted by Forbes Insights, 93% of marketing directors believe that collecting and analyzing consumer data is an important source of competitive advantage. Meanwhile, in a study by the Chartered Institute of Marketing, quoted by the BBC, 92% of customers declared that they do not understand how companies use their data, while 57% do…

Read Now