How does one reconcile the need to collect more and more data about the consumer and not misappropriate their trust in the brand? According to a survey conducted by Forbes Insights, 93% of marketing directors believe that collecting and analyzing consumer data is an important source of competitive advantage. Meanwhile, in a study by the Chartered Institute of Marketing, quoted by the BBC, 92% of customers declared that they do not understand how companies use their data, while 57% do…
The term “Zero Touch Retail” has recently become widespread, which is an idea that has a huge impact not only…
The covering of buttons in the urban space and the disinfection of handles and door knobs in housing estates are…
This year we are dealing with a huge metamorphosis of advertising festivals. Apart from the very formula of the gala…
We have already got used to the dynamically growing popularity of TikTok. We are also not surprised by the rapid…
The current situation is a severe problem, and such a tone dominates in communication. The main issues relate to health…
Pandemic has a significant impact on virtually every sport. All around the world, sporting games have been canceled, suspended or…
Turbulent times require rapid adaptation to new conditions. And this, in turn, opens up a wide field for creativity and…
Turbulent times require rapid adaptation to new conditions. And this, in turn, opens up a wide field for creativity and…
Turbulent times require rapid adaptation to new conditions. And this, in turn, opens up a wide field for creativity and…
Until now, many brands did not feel the need to cooperate and preferred to do marketing on their terms. It…
We all observe how many industries, such as events, hotel and catering, have frozen in recent months.In the Bank Pekao report entitled…