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Iwona Jaśkiewicz-Kundera

Marketing & Communications

Comment by Iwona Jaśkiewicz-Kundera, Chief Investment Officer Publicis Groupe

The value of the advertising market in Poland in 2021 amounted to PLN 2.2 billion, which means an almost 2% increase. January and February were weaker months in terms of dynamics. In March, the growth dynamics was as high as 6.3%, due to a lower base in the previous year. The first lockdown was introduced in mid-March 2020, which translated into a slump and a possibly rapid reduction in advertising spending. During Q1 2021, declines were recorded in all media…

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