We present further examples of interesting campaigns that were created with agencies belonging to Publicis Groupe from different corners of the world. In this article you will find inspiring spots and stories that spark creativity in a brilliant way.
Procter & Gamble, Munni (Leo Burnett India)
Inspired by true events, the story depicts parallel worlds that exist around India. One world where the slightest disturbance in school is a big matter of concern & the other world that still struggles to get basic access to education.
Lexus, Project Tell Me (Team One)
Lift Every Voice is a generational story covering a group of 50 Black elders, including everyday people, artists, artisans, business leaders, and celebrities. This story spans platforms—in print and online—through words spoken, read, photographed, filmed, and relayed. This story is a connection point for the young and old. It is a path of hope and optimism for what is next.
Renault, Kangoo and Proud of it (Publicis Conseil Paris)
Full of emotion, and aiming to resonate with all families guided by strong human values, the film closes with the signature “New Renault Kangoo and proud of it”. This is a way of comparing the pride of driving the vehicle with the pride of a new way of life expressed by these families.
BBC First, Treats for All Creatures Great and Small (Publicis Groupe Belgium & Netherlands)
The nostalgia of All Creatures Great and Small, a show set in the 1930s about animals and humans, was brought to life with treats that could be shared by pets and their owners to enjoy while watching.
Spirit Airlines, Mobile First (Publicis Sapient, Boston)
The newly designed app is dynamic, more user-friendly, and anticipates users’ needs. Customers can now add and pay for things like bags, select seat assignments, and add other options like priority boarding and security, on top of the original check-in functionality. Spirit’s long-term vision is to enable customers to handle every aspect of their trip within the app, and future updates include airport maps and points of interest based on location. Click here to see an interview with the client.
Jollibee, A Message From the Future (BBH Singapore)
In the future when we look back on today, how would we describe the pandemic? What version of history would we tell? Set in 2060, Jollibee’s brand campaign recounts today through the eyes of a grandfather.
