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Małgorzata Hejka

Consumer

A breakthrough year for baby boomers

Grounded by a lockdown and a closed kindergarten for the kids, I am sitting home in the afternoon for the seventh time, bored, and suddenly my phone rings. My mother, in her 70ies, who lives 170 km away from me, appeared on my FaceTime camera. She doesn’t use a computer much and has been struggling to reply, often with a single word, to a simple text message. She missed her granddaughter so much that she decided to overcome her fear…

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