All Posts By

Bartek Hanus


Innovation is a woman

Social change, increasingly strong emancipatory and equality trends, the voice of a younger generation that is more sensitive to issues of exclusion and inequality becoming more visible in the public debate and culture caused a new trend to emerge in marketing a few years ago. More and more brands in their communication take the side of women, their needs and values, and condemn the inequalities affecting them. Nike, which offers one of the popular workout apps, just rolled out a…

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