INNOVATION
Screen time is quite a challenge for adults and even more for children. In recent months, everything is upside down, but parents are still trying to control how much time their children spend using smartphones, tablets or computers (apart from learning, of course). Negotiating the amount of time that can be spent on gaming or using social media can be very fierce on both sides. New Zealand telecom, Spark, decided to help parents a bit. They created a smart ball that counts the time kids spend playing and doing sports, and then allows those minutes to be exchanged for screen time. Pretty clever approach to the challenge.
DIGITAL WORLD
2021 Outlook | Activate
There was no WSJ Tech Live conference this year (for obvious reasons), but we have the Activate Tech & Media Outlook annual report. On almost 150 slides you will see what is happening (or will happen in a moment) in video games, AR / VR, video (not only VOD shares but also innovations, watch parties), eCommerce, eSport, sports tech and betting, interesting part about super users, and finally about the challenges in the advertising industry. It is worth setting aside time to read the report.
WhatsApp now lets you post ephemeral messages that disappear after 7 days – TechCrunch
Facebook recently announced that WhatsApp passed the whopping milestone of 100 billion messages sent per day, but not everyone wants those chats to stick around forever. Now, Facebook’s wildly popular messaging app with 2 billion users is adding a feature to give people more control on how their words and pictures live within the app. […]
Twitch emerges as rising platform for beauty brands – Digiday
Have you considered Twitch as a platform on which you can promote beauty products? It turns out that this might be a good, yet uncrowded place. One of the beauty influencers promoted her cosmetics while playing “League of Legends”.
“The event was successful at driving sales: Daydream Cushion sold 278% more units on launch day, compared to previous launches. Seventeen percent of Em Cosmetics’ revenue and 45% of its site traffic for the day was generated during the roughly three-and-a-half-hour livestream. The promoted cushion accounted for 46% of the purchases bought during the livestream.”
BBH_Labs – 10 LESSONS ON SOCIAL FROM JOE BIDEN
And finally, a few tips from James McComb, creative at BBH London, about what can inspire us in Joe Biden’s campaign on social media and what we can use in the communication of our brands.
